[Research Round-Up] Two Surveys Explore the State of ABM
B2B Marketing Directions
MARCH 12, 2023
One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The 2022 study also provides important insights regarding the practices of high-performing ABM programs.
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