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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The 2022 study also provides important insights regarding the practices of high-performing ABM programs.

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International Women’s Day 2023 and the martech community

Martech

However, our 2022 Salary and Career Survey does offer some martech-specific data: Women earn an average of 30% less than men in martech jobs at all levels. Because martech is a function and not a standalone business sector, it is probably impossible to figure out its gender profile. less than men, according to the U.S.

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(VIDEO) Small Business Technology Playbook: A Competitive Edge for Growth and Stability

Aberdeen

Census Bureau, small businesses (headcount under 100) employ one third of the U.S. In March of 2022, Aberdeen conducted a study of 304 business leaders at small companies. According to the U.S. workforce but comprise 98% of all employer firms. Background & Research Context.

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Top Moving Trends by State

Porch Group Media

Check out these top moving statistics and trends by state, as featured in the ProMoverReviews 2022 Report : Alabama: People who immigrate to the US from other countries are least likely to settle in Alabama, of any state. It was the largest numeric decline of any state in the country, according to Census Bureau estimates.

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24 Account-based Marketing statistics to know in 2023 | ABM 2023

Strategic-IC

And looking back at 2022, businesses adapted to a newsworthy year! And as economic climates globally face challenges at the start of 2023, it’s hardly surprising that more ABMers have been deploying strategies to grow existing accounts in 2022 ( 43% ) than they were in 2021 ( 35% ). ABM, and the world around it, is ever-evolving.

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Win More Upsell Opportunities Through These Three Easily-Automated GTM Motions

LeanData

Sylvain Giuliani , Head of Growth & Operations at Census, explained this strategy in depth in his 2022 OpsStars session How to Use Your Product Usage Data to Drive More Revenue. Play #3: Automate Lead-to-Account Matching.

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Is A Marketing Degree Worth It?

Navigate the Channel

As of 2022, “nearly four-in-ten Americans ages 25 and older have a bachelor’s degree, a share that has grown over the last decade,” according to Pew Research. “As who also obtained a graduate or professional degree, according to data from the Census Bureau’s Current Population Survey.” As of 2021, 37.9%