Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 354

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 354

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). When ads are bought and sold programmatically, campaigns can be planned across other digital channels, and this is why programmatic buys are gaining a bigger slice of overall ad sales. In 2022, U.S. Live sports.

Advertising Agencies 118

Advertising Agencies Advertising Channels Advertisements Advertising 118

KoMarketing Associates

JUNE 22, 2022

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. Social media is a great channel for community growth. The post Five Social Proof Best Practices for 2022 appeared first on B2B Marketing Blog | Webbiquity. Image credit: Thirdman on Pexels. Here are five ways to effectively utilize it.

Ideal Customer Profiles 338

Ideal Customer Profiles Practices Case Study Case Studies 338

Sprout Social

DECEMBER 7, 2021

As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. Social media pulls ahead. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Permanent COVID-19. More complexity.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

Biznology

JANUARY 10, 2022

In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. Stay tuned and welcome to 2022! On the marketing privacy and security front in 2022, things are going to get worse – and better. Jen McClure.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Inbox Insight

MARCH 2, 2022

While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country! How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting?

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. B2B Marketers Reaping the Benefits of Paid Social Media. Facebook (71%) and Twitter (61%) are also leveraged by B2B marketers.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Martech

NOVEMBER 5, 2021

You can use these video strategies to rank on each channel, advertise online, and post to social media. Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. .

Advertising Channels 124

Advertising Channels Video Marketing Marketing & Strategy Lead Scoring 124

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform. Get MarTech!

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 309

Social Media Advertisements Advertising Spyware 309

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. At the time, 28% of respondents admitted that social media marketing is their department’s weakest skill. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Navigate the Channel

APRIL 19, 2022

Using social media platforms as a job recruitment tool is one option. Here is what you need to know about social recruiting in 2022. Paid Social Media vs. Paid Hiring Platforms. Social media is a little bit different. So, how do you find the right candidates for your business without all the hassle? Why does this matter?

Media 123

Media Social Media Budget Programs Paid Social Agency 123

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. Unfortunately, traditional methods of social media analysis are no longer working. Virtual and augmented reality technologies. Source: NetBase Quid.

Social Media 102

Social Media Social Marketing Trends Media 102

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 119

Paid Content Social Media Work Management Marketing Management 119

Martech

DECEMBER 28, 2021

E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”.

Top of Funnel 137

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 137

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

BenchmarkONE

JANUARY 20, 2022

Social media is an ever-evolving marketing medium. of them — use social media for marketing their business. The good news is that 2022 is expected to have a bit more predictability as the industry continues to adapt to the disruptions of 2020 and 2021. It’s estimated that social media eCommerce — a.k.a. billion, or 5.2%

Social Media 73

Social Media Trends Media Viral Marketing 73

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

FMG Suite

NOVEMBER 10, 2021

One of the biggest challenges with social media marketing–the rules are constantly changing. Here are five trends social-media advisors need to know in 2021. . In 2022, communication strategies that don’t include targeting Millennials will officially be short-sighted. That day is here! .

Social Media 98

Social Media Trends Media Ideal Customer Profiles 98

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Each of your online channels should be in harmony with the other.

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! In 2021, marketing budgets claimed 6.4% in 2018, 2019 and 2020.

Marketing Budget 116

Marketing Budget Paid Search Agency Lock-In CMO 116

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 147

Work Management Marketing Management Social Media Stats 147

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. 57% higher brand consideration. 16% higher engagement.

Advertising Channels 131

Advertising Channels B2B Marketing Planning B2B 131

Liveintent

DECEMBER 21, 2021

With the clock counting down to the new year, advertisers must think about their strategies for 2022 and how to set themselves up for success in the short and long term — even if you didn’t achieve all the things you wanted to this year. Here are the top three things you should keep top of mind as we head into 2022.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising CPA 127

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Not sure where to start?

Social Media 105

Social Media Statistics Marketing Management Ideal Customer Profiles 105

Brandpoint

DECEMBER 13, 2021

If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If Staffing is a core issue that all businesses will face in 2022. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. That’s why we created this B2B social media photo size guide. YouTube channel cover photo size: 2048 x 1152px. Have any questions about how to properly size your B2B social media images?

Social Media 145

Social Media Media Ideal Customer Profiles Guidelines 145

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Demand Metric.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. Behind the scenes” of YouTube’s influence.

Youtube 126

Youtube Advertising Channels Video Marketing Paid Search Agency 126