Emplifi

JANUARY 19, 2021

In the Q4 2020 Social Media Trends Report, Socialbakers provides an analytical look at paid, organic, and influencer marketing at the end of the year and what it means heading into 2021.

Social Media 139

Social Media Trends Media Analytics 139

Martech Advisor

DECEMBER 10, 2019

There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. What can we expect in 2020? Learn More: Why Data Transparency and Control are Vital to Paid Social Media Today.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. And it works especially well on social media.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

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Social Media Social Marketing Media Planning 135

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

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Social Media Media Guidelines Privacy 146

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.

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Social Media Hubspot Trends Media 94

Content Marketing Institute

JANUARY 1, 2020

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

Social Media 125

Social Media Tips Media Social Marketing 125

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Not anymore!

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Social Media Paid Content Media Advertising Agencies 132

Oktopost

OCTOBER 25, 2020

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful discussion on incorporating employees into your social media strategy. Looking to Learn More About Running an Employee Advocacy Program?

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Social Media Social Marketing Media Marketing & Strategy 160

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate.

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Social Media Social Marketing Video Marketing Media 151

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

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Social Media B2B Thought Leadership Media B2B 320

Emplifi

JANUARY 28, 2021

How biopharma brands recognized the power of social media and reached record-breaking levels of engagement in 2020, and what that means for 2021.

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Social Media Media Branding Brand Identity 96

Benchmark Email

NOVEMBER 17, 2020

Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight.

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Social Media Email Marketing Social Marketing Planning 126

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

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Social Media Campaigns Media Top of Funnel 118

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Social Media Practices Media Best Practices 112

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

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Social Media Social Marketing Practices Media 110

BOP Design

FEBRUARY 25, 2020

The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us. Video is the most engaging format across social media channels in 2020. Keep it simple.

Social Media 84

Social Media Media B2B Guidelines 84

ClearVoice

DECEMBER 26, 2019

Through social media, we lose the human interaction and the ability to experience non-verbal communication. However, there are opportunities to build connections with people across the world, and it can be through socially relevant holidays that we celebrate primarily online. There is power in relevancy. Have no fear!

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Social Media Media Ideal Customer Profiles Content 98

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Social Media Media Privacy Transparency 140

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.

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Social Media Rules Media Click Rate 98

BenchmarkONE

JULY 23, 2020

Social media never seems to sit still. Of course, you can’t do everything, nor can you constantly be adjusting your social media strategy on the fly. A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. Let’s dive in.

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Social Media Trends Peer-to-peer Media 72

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Viral Marketing Social Media Video Marketing Media 129

Excelsior Research

APRIL 22, 2022

Best Social Media Platforms for Business in 2020. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Best Social Media Platforms for Business in 2020.

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Social Media Media Best Practices Business 52

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Twitter Fleets (Stories).

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Social Media Media Curation Twitter 137

Emplifi

APRIL 28, 2020

Digital marketers have a lot on their plates when it comes to social media management. But with the right social media marketing tool, marketers can save time and make work easier across all platforms.

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Social Media Work Management Tools Media 122

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021.

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Social Media Media Burn Rate Tagging 143

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. This post gives you a look at the social media demographics of each network.

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Social Media Media Viral Marketing Demographics 126

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Social Media Social Marketing Media Curation 145

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. Read next: 3 social media trends impacting marketing in 2022.

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Social Media Advertisements Advertising Media 112

Hubspot

APRIL 1, 2020

We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Bad Social Media Predictions. Google would have a successful social media platform.

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Social Media Social Marketing Planning Media 95

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

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Social Media Communities Work Management Tips 73

Stevens & Tate

FEBRUARY 12, 2020

At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. Social media is one of the most effective ways to build relationships with your target audience. However, social media is constantly evolving. Invest More Into Social Media Commerce.

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Social Media Trends Media Inbound Marketing 69

Magisto

DECEMBER 12, 2019

Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. . Need some help in the video marketing idea department? Already familiar?

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Social Media Media Template Content 93

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

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Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

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Social Media Social Marketing Media Work Management 137

Outbound Engine

FEBRUARY 3, 2020

To make things more complicated, social media marketing is rapidly changing. As a result, we’ve put together this free guide to social media marketing. Our 2020 Social Media Guide for business owners will help give you direction as you map out your social media marketing strategy for this year and beyond.

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Social Media Media Business Planning 52