Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected
ClickZ
AUGUST 8, 2020
30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 OOH advertising.
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