Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. That’s not going to change in 2019. Create Voice-Optimized Content. Do Your Audience Research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. Download Display Advertising Trends 2021.

Display 98

Display Stats Advertisements Advertising 98

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. eMarketer ). Native advertising increases purchase intent by 18 percent. billion in 2019. eMarketer ). Mobile Marketer ). Mobile Marketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Martech Advisor

DECEMBER 11, 2019

2019 witnessed the emergence of 5G in its commercial usage capacity. The 5G (fifth-generation wireless) network saw its first significant deployment in April 2019. Demand surge in 5G mobile devices. This changing behavior will require brands to rethink their mobile experience. 57% are excited to stream HD video content.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Parse.ly

JANUARY 22, 2019

The digital media industry is not exactly heading into 2019 with unbridled optimism. Without a doubt, consumer engagement needs to top publisher strategies for 2019. Here are five big ideas to focus on in 2019: 1. said Mike Petroff, Director of Content Strategy at Harvard University. Where to look for inspiration?

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Disruptive Advertising ). These findings are consistent with their research finding in 2019. In 2019, 63% of marketer were using list management services compared to 56% in 2020. Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Porch Group Media

MAY 21, 2019

eMarketer). Fluent) Not optimizing emails for mobile is simply no longer an option. Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. DIGITAL ADVERTISING. billion in 2019.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Optinmonster

OCTOBER 30, 2019

Is social selling the same thing as social media marketing or advertising? Instagram earns roughly $4 billion in mobile ad revenue per year. billion from advertising. Engaging can be anything from liking and commenting to personally messaging people to let them know you enjoyed their last piece of content.

Statistics 76

Statistics Social Media Social Marketing Media 76

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. Hiring more creative skills to scale content in new interactive formats (48%).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. of total mobile internet time in the third quarter of 2018 to 13.5% in the second quarter of 2019.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Googles CPC dropped by 13 percent in Q4 of 2018/2019.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Martech Advisor

MARCH 26, 2020

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse. Smartphones accounted for 70% of that mobile time.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Martech Advisor

NOVEMBER 1, 2019

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Table of Contents.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. Digital advertising tactics for holiday campaigns.

Advertisements 55

Advertisements Advertising CPM Cost Per Thousand 55

Sprout Social

MARCH 26, 2019

Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. Every advertiser is fighting for space on a user’s Facebook Feed. of the share).

Facebook 104

Facebook Ads Cost Per Click Guidelines 104

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. billion) by 2019.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Outbrain

JANUARY 6, 2020

And while viewership of this iconic event can fluctuate from year to year, the consumption of web content related to the game continues to grow exponentially. The attention span of the modern connoisseur of digital content can be as elusive as the Vince Lombardi trophy itself. According to a recent Nielson study, 68% of U.S.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. The Mobile Discrepancy. Mobile video content marketing is one arena plagued with this discrepancy.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Porch Group Media

OCTOBER 2, 2019

In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. Type of Mobile Geolocation Targeting. Marketing are exploring different ways to utilize location marketing but by far, the most popular is mobile geolocation marketing.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Porch Group Media

SEPTEMBER 18, 2019

In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. Types of Mobile Geolocation Targeting. Marketing are exploring different ways to utilize location marketing but by far, the most popular is mobile geolocation marketing.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Outbrain

OCTOBER 3, 2019

NEW YORK, October 3, 2019 – Taboola and Outbrain, two digital advertising platforms, today announced that they have entered into an agreement to merge, subject to customary closing conditions. According to eMarketer, almost 70% of total U.S. Both companies’ Boards of Directors have approved the transaction.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Outbrain

MAY 3, 2019

Programmatic buying, simply stated, is the automated process of buying and selling advertising achieved through a variety of platforms and exchanges that enable brands and agencies (“demand”) to purchase ad inventory from publishers and content providers (“supply”) in real time. Programmatic Video + Connected TV.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Emarketing Mobile Advertising 26

Outbrain

JANUARY 25, 2021

The paradox of disruptive online advertising. Outbrain’s Viewability study from 2019 showed that relevance and context are the most important reasons for positive reactions to ads. Rather, marketers need to diversify and develop tailored content and formats for numerous channels. 5 Major Digital Marketing Trends.

Trends 41

Trends Advertisements Advertising Buy 41

Choozle

NOVEMBER 12, 2019

According to Emarketer , “Cyber Monday is once again expected to be the biggest online shopping day in history, with a total that could approach—or even surpass—$10 billion. ” Given those unprecedented numbers, we can only expect that 2019 will be a big opportunity for holiday advertising campaigns. Increase bids.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Bluetext

JANUARY 8, 2019

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. It’s no question that people love personalized content.

Marketing AI 22

Marketing AI Microsite Emarketing Mobile Advertising 22

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text. Influencer Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Bluetext

JANUARY 8, 2019

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. It’s no question that people love personalized content.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. SEMrush) The U.S.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208