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Top Lead Generation Statistics for 2018

Zoominfo

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

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B2B Social Media Trends We are Going to See in 2018

Schubert B2B

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. User-Generated Content.

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The State of B2B Lead Generation in 2018

BOP Design

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Top Lead Gen Source: Word of Mouth / Referrals. When asked about the biggest challenges with lead generation , the results were more varied.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Aha,” I said.

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Mobile Marketing Strategies & Trends: Key Learnings from the First Half of 2019

Martech Advisor

57% of Pinterest users browse the app while shopping in stores. TikTok’s in-app sales surged 500% in May as compared to 2018. To help you keep up with the best mobile marketing strategies, we have identified the top trends and key learnings from the first half of 2019. User-Generated Content.

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Social Media Marketing Terms You Need to Know

ClearVoice

Direct Message (DM) – A direct message is a private message sent from one user to another. It can also be a group of users within a private message. . billion users around the world. Geotargeting – Geotargeting allows for the direct focus of a specific user group by location, zip code, device, or IP Address.

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The Future is Interactive Content: 5 Predictions for Marketers in 2020

Martech Advisor

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. According to a study from Kentico, 68 percent of social media users ignore the brands they follow. Every minute, 1.3