KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. Why building mobile first is now essential. billion in total ad spend. Only 17.3%

Display 75

Display Advertisements Advertising Trends 75

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. 80% of Pinterest users access the channel via mobile. Like much of today’s online activity, there’s a growing demand for mobile access on Pinterest. so there’s room for international audiences as well.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native advertising increases purchase intent by 18 percent. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

MAY 30, 2019

Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers. Their statistics showed that in Q4 2018, approximately 18 percent of total spend was going toward Instagram for social media marketing purposes.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm.

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Let’s look at some fascinating video marketing trends and stats. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Webbiquity

FEBRUARY 27, 2018

Google and Facebook captured 85% of the growth in internet advertising last year. The increased use of influencer marketing is one of the top trends for 2018. 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6:

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . during 2018, reaching $7.85

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. Fluent) Not optimizing emails for mobile is simply no longer an option. DIGITAL ADVERTISING.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. Many brands understand the importance of these three broad areas as related to the customer experience, but let’s dive a bit deeper and some statistics you may not be aware of. Adobe Digital Trends Report). Adobe Digital Trends Report). years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Zoominfo

OCTOBER 18, 2018

In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). AI, or machine learning, analyzes data and uncovers trends and patterns that allow it to carry out advanced functionality. Let’s get into it! What is artificial intelligence? Here’s how: 1.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ). Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. WordStream ).

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Martech Advisor

AUGUST 29, 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. Social media accounted for 9.1%

Mobile Marketing 46

Mobile Marketing Trends Marketing Strategy Marketing & Strategy 46

Online Marketing Institute

JULY 31, 2018

According to recent studies, the average manufacturer spends 8% of their annual budget on advertisement, generating leads, and making business deals. To help you get started, weve prepared a simple infographic which outlines a digital path for the manufacturing industry and all the relevant statistics cited above.

Advertising Agencies 52

Advertising Agencies Class Ideal Customer Profiles Privacy Policies 52

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 4. Mobile devices dominate YouTube views, but TV is gaining. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Bannerflow

NOVEMBER 22, 2022

Impressions and click-through rates are two of the most common metrics to measure display advertising success. Despite these limitations, most marketers choose to pay for ad campaigns per impression because the statistics reflect brand awareness and visibility. Industry-specific CTR trends in 2022. higher than non-feeded CTRs.

Display 52

Display Advertisements Advertising CTR 52

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. The trend is only expected to climb this year as brands spend more on digital. Mobile Video – 56%. Here’s a look at some statistics showcasing highlights of different channels. .

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

DAGMAR Marketing

NOVEMBER 29, 2019

This may include social media marketing, review sites, social advertising, and other two-way engagement channels. The tools in the LSM box include familiar things, such as paid social media advertising, managing your presence on review sites, and claiming your Google My Business listing. Zero in on zero click mobile searches.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Hubspot

APRIL 25, 2018

On today's Q1 earnings call, the Silicon Valley giant reported strong numbers for Q1 2018, with a total revenue of $11.97 But these events, while significant, came late into the opening quarter of 2018, and likely had little influence on the Q1 data Facebook is seeing today. Financial Gains Abroad and in Mobile. billion and 1.45

Privacy 67

Privacy Mobile Advertising Facebook Paid Search Agency 67

Choozle

NOVEMBER 5, 2018

How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising? In stream vs. in banner video advertising: Which is better? Fifty-two percent of video ads are viewed on mobile. Why use video advertising, anyway?

Banners 50

Banners Cost Per Thousand Advertisements Advertising 50

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Mobile Optimization. 42% of companies have a mobile-optimized website.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. In 2018, email marketing’s average Cost Per Lead (CPL) was $53. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 19, 2016

billion by 2018. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. billion use social networks from a mobile device. billion by 2018. Mary Meeker’s Internet Trends ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More advertisers will start using Bing PPC. More advertisers will use chatbots to drive conversions.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. billion dollars from search advertising. Let’s begin!

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. On these platforms, video revenue share in 2018 made up 55%, 28.9% eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

seo.co

MARCH 2, 2021

Lead volume due to more advertising spending can be as deceiving as a massive rise in website traffic. According to 2018 statistics , 8% of over 6200 marketing professionals considered marketing leads to be of low-quality. Having countless leads, but no sales reflect poor advertisement and serve no benefit. Conversions.

Planning 52

Planning Lead Scoring Lead Ranking Keywords 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Paid Content 52

Paid Content Statistics PPC Privacy 52