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The Best Marketo Add-Ons for SMB

SmartBug Media

Formerly ToutApp, Sales Connect became a Marketo offering in 2018. As soon as you start using Marketo, you can easily connect your Marketo lists with LinkedIn, Facebook, and Google to create custom audiences that reach people who exist in your Marketo database. The Marketo community is still building Sales Connect expertise.

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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. The invite-only status generated interest and a feeling of exclusivity for the people who were lucky enough to sign up (not unlike early Facebook). Why SMB marketing strategies are essential for small businesses. Dollar Shave Club.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: KoMarketing ).

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Facebook lead Ads (measure amount of demos booked via form fill). Net new users (By Source). .

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Ecommerce Wars: Who Are the Top Online Retailers This Holiday Season? [New Data]

Hubspot

That's changed in 2018, though. Walmart, meanwhile, is eyeing 2018 ecommerce sales growth of 39.4% -- more than 2X as much as Apple's. eBay, meanwhile -- which has maintained its #2 spot on the list in 2018 -- is seeing its share of ecommerce sales slipping, dropping.4% according to eMarketer. Source: eMarketer. 4% from 2017.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

And these stacks are growing, even in the SMB space. At the beginning of the year, we shared our progress on this mission from 2018 and celebrated the many new and growing partners in our app ecosystem. Facebook Ads -- targeted social ads. Facebook -- social media and networking. ManyChat -- Facebook bot creation.

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Xerox Prints New Vision With Marketing

Content Marketing Institute

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. The idea behind this approach was to saturate the most important business, IT, channel, small- and medium-size business (SMB), and vertical audiences with an experiential, media, and content blitz. Does your futuristic workspace include printers?