KoMarketing Associates

FEBRUARY 2, 2017

Looking ahead to the remainder of 2017, research shows that B2B marketers have new insight into which tactics can help them achieve their key objectives. The “2017 State of B2B Digital Marketing” report from DemandWave has found that email continues to be B2B marketers’ top channel (63 percent) for revenue growth.

Allocation 120

Allocation B2B Marketing Email Marketing Multi-Channel 120

ViewPoint

NOVEMBER 29, 2016

While marketing technology and marketing automation software are not totally to blame, they have made it easier to get more poor quality leads to sales faster than ever before. Just 42% of marketing qualified leads are accepted and worked by sales. The #1 sales execution challenge is the lack of qualified leads.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cost per Lead 120

Kaon

DECEMBER 26, 2017

Marketers perpetually seek ways to refine marketing and sales strategy to increase ROI and the number of qualified leads entering the funnel. Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

MarketJoy

AUGUST 6, 2020

Irrespective of the business you are in, your leads or prospective customers are essential to the growth of your organization. For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. Omnichannel.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Alright, now the list. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. Organizations serious about content marketing will use proprietary data to tell compelling stories, relying on internal data scientists and analysts to support content initiatives. Tweet this!).

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Madison Logic

DECEMBER 29, 2022

NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion). About Madison Logic.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

KoMarketing Associates

SEPTEMBER 6, 2017

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

KoMarketing Associates

NOVEMBER 17, 2016

Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. Earlier this week, I had the opportunity to attend Andy Crestodina’s webinar, “The Future of SEO: 5 Ways to Adapt Your Content for 2017.”. Like I’m going to tell you – go listen to the webinar !

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

MAY 1, 2017

Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. A total of 57 percent of respondents said that they were doubtful that their lead workflow was creating an ideal customer experience.

Lead Management 120

Lead Management Customer Surveys Sales Qualified Leads B2B Marketing 120

KoMarketing Associates

FEBRUARY 20, 2017

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Brandpoint

SEPTEMBER 17, 2020

This post was originally published in September 2017 and has been updated for relevancy. . One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are a few things to keep in mind.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

ViewPoint

DECEMBER 16, 2016

On average, inbound leads drive smaller deals with lower level decision makers. So while average performing reps are running full speed ahead toward inbound leads, HIGH performing reps on the other hand actually told us that they progressively disqualify (and even de-prioritize) inbound leads.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

Marketing Insider Group

MARCH 28, 2023

You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Get organized. For your business to make any progress, you must be organized across multiple levels of your operations. Focus your organization efforts around two primary places: your customer database and your inventory management system.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

ViewPoint

DECEMBER 22, 2016

Is "appointment setting" an effective tactic for lead generation and nurturing? Most companies have experienced lead “traction” issues in their history. The biggest complaint I hear from C-level executives is that they have no idea whether or not leads are being followed up. I like to call it appearance setting.

Sales Qualified Leads 120

Sales Qualified Leads B2B Sales Cold Calling Lead Scoring 120

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. This post explains how you can turn your content into a lead-generating machine and see more meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. But digital technology is evolving at a rapid pace, and taking everything else with it. Michael Brenner.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Webbiquity

NOVEMBER 15, 2022

TikTok was launched globally just five years ago, in the fall of 2017. You might lead a team of social media coordinators, so providing constructive feedback, capitalizing on each team member’s strengths, and encouraging a harmonious environment are all signs that you’re an effective leader. It’s now predicted to have 1.8

Social Media 306

Social Media Work Management Marketing Management Media 306

KoMarketing Associates

DECEMBER 13, 2017

This is followed by customer experience (58 percent) and data organization and management (45 percent). B2B Marketers and Top Priorities for 2017. At the beginning of 2017, B2B marketers were asked what their top priorities were for the coming months.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

ViewPoint

NOVEMBER 17, 2017

While everyone agrees the two organizations must be in sync to meet revenue goals and scale, the finger pointing continues. Marketing complains that Sales doesn’t follow up on their leads; Sales contends that the leads Marketing sends their way aren’t any good.

Conversion 120

Conversion Work Management Sales Qualified Leads Inbound Marketing 120

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. By following a few simple guidelines, you can reap the benefits of these conversations for your organization.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

ViewPoint

MARCH 22, 2018

That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer. I practice it every day in my role as lead salesperson for the company. (We We are not the low-price leader.)

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

SalesIntel

MARCH 31, 2022

To end the month, we wanted to share three lessons from two women we admire, the Lead(HER)Ship Panel- Learning From Women Who’ve Made It recording, and additional resources provided by our wonderful participants the WiT Network. We talked to Susan Kuruvilla and Sabine Gedeon during our hosted Lead-Her-Ship event, LetHerSpeak.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. New Year, new trends!

Allocation 63

Allocation Communities CRM Social Media 63

Leadspace

DECEMBER 1, 2016

But as tempting as it might be to take it easy and enjoy the slow period, this is the best time to take some time to reflect and get organized for 2017. That information will help me to prioritize our packed events calendar for 2017. Any leads that I am not actively engaging with, I’ll simply purge from my database.

Tips 63

Tips Top of Funnel Account Based Marketing Lead Scoring 63

The Forward Observer

NOVEMBER 10, 2023

An organization’s content communicates everything to consumers. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. With a meaningful content marketing strategy, you can.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. The right branding and visual style helps build confidence in your site and organization.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. The right branding and visual style helps build confidence in your site and organization.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. Greater adoption of personal assistants will inevitably lead to increased voice search queries.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

ViewPoint

DECEMBER 14, 2016

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads.

Account Based Marketing 120

Account Based Marketing B2B Sales ABM Sales Qualified Leads 120

Televerde

JUNE 28, 2018

For Social Media Day, I thought it most appropriate to look back on five of 2017’s social media predictions and review where they are today. Organic ads and posts have taken a backseat to paid ads and understandably so; LinkedIn, Twitter and Facebook have operating costs and are revenue-seeking organizations. What to do?

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Directive Agency

JUNE 23, 2017

8 B2B Directories to Drive Demand & Leads. The following are 8 B2B directories that help grow your brand’s visibility and generate a high ROI by increasing demand and leads for your brand (without the heavy lifting to rank there ;)). #1: Capterra is a great lead generator for many of our B2B clients. 1: Clutch. .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

KEO Marketing

JUNE 29, 2017

Fortunately, these innovations mean you can invest in targeted digital marketing solutions that will speed up your sales funnel, increase qualified leads, decrease your cost per lead, encourage marketing and sales alignment, and automate crucial processes. However, only 25% of marketers are collecting data on their customers.

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing AI 108