PureB2B

JULY 4, 2017

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity.

Mobile Marketing 48

Mobile Marketing SMS Marketing Budget Mobile Advertising 48

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Show and Tell: Use More Video Marketing.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success It’s no secret: content marketing has matured.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. It’s no secret: content marketing has matured.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Martech Advisor

SEPTEMBER 25, 2019

In this article Sven Lubek, Managing Director of WeQ, shares few tips in the ways that brands and apps can market on TikTok using their performance marketing solutions to unlock the power of this channel. When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Brandpoint

JUNE 25, 2018

While marketers spend most of their workday on a desktop computer, many of the people they’re marketing to are consuming those messages on different devices. And in 2017, mobile devices accounted for over 50 percent of all web traffic worldwide, compared to just.7 Share of worldwide mobile web traffic.

Mobile Marketing 115

Mobile Marketing Marketing & Strategy Marketing Strategy Planning 115

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Facebook Statistics. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Mobile Search. Video Marketing. Social Media.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 released in June 2017.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Biznology

FEBRUARY 9, 2017

Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. A new year is upon us and growth is evident with the many changes in content marketing. Mobile technology. Document the concept.

Trends 80

Trends Planning Marketing Budget Creation Marketing Budget 80

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. social media accounts Social media users grew by 121 million between Q2 2017 and Q3 2017.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic?

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Tomorrow People

NOVEMBER 7, 2017

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. What'S next for your content marketing strategy?

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Those firms continue to dominate life online, and advertising and ecommerce in particular. marketing clouds increase their share. onboarding”) are part of this too.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook demographics.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Webbiquity

SEPTEMBER 4, 2018

trillion in 2021—an increase of more than a third from $889 billion in 2017. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Increase in the Millennial Audience.

Marketing AI 204

Marketing AI Enterprise Management eCommerce Work Management 204

Sharpspring

APRIL 14, 2021

Marketers chase trends like surfers chase waves. Like the best surfers, the leading marketers have developed an eye for big movements in their space. Today, we’ll dive into some of the largest inbound marketing trends taking shape this year. The most remarkable trend in inbound marketing is artificial intelligence (AI).

Marketing AI 116

Marketing AI Inbound Marketing Trends Paid Search Agency 116

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. What's more, over 1 billion users log onto Facebook every day. What is F8?

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

Sharpspring

JULY 14, 2017

Marketers chase trends like surfers chase waves. Like the best surfers, the leading marketers have developed an eye for big movements in their space. Today, we’ll dive into the largest inbound marketing trends taking shape in 2017. The most remarkable trend in inbound marketing is artificial intelligence (AI).

Marketing AI 66

Marketing AI Inbound Marketing Trends Paid Search Agency 66

KoMarketing Associates

FEBRUARY 21, 2019

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research. Marketers and Original Video Content. As video continues to pay off, previous research shows that marketers are investing more money on original video content.

Social Media 144

Social Media Social Marketing Video Marketing Media 144

KoMarketing Associates

NOVEMBER 10, 2016

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. 82% of marketers agree that social media marketing is core to their business.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

Sharpspring

APRIL 14, 2021

Marketers chase trends like surfers chase waves. Like the best surfers, the leading marketers have developed an eye for big movements in their space. Today, we’ll dive into some of the largest inbound marketing trends taking shape this year. The most remarkable trend in inbound marketing is artificial intelligence (AI).

Marketing AI 98

Marketing AI Inbound Marketing Trends Paid Search Agency 98

KoMarketing Associates

JUNE 22, 2017

As marketers turn to video content more frequently, they are optimistic about its potential to drive revenue, specifically via social platforms. This was followed by Facebook (56 percent) and owned-and-operated websites (52 percent). Video for Mobile Marketing Initiatives and Customer Mapping.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

KEO Marketing

JULY 5, 2017

In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue.

Trends 48

Trends Allocation Planning Marketing Budget 48

KoMarketing Associates

SEPTEMBER 11, 2017

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. Video Marketers Continue to Thrive on Social Networks.

Youtube 139

Youtube Marketing Report Video Marketing Planning 139

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Statistics showed that 56 percent of marketers in the U.S. More Marketers Creating Original Video Content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Hubspot

JUNE 12, 2017

It’s clear, it’s visually interesting, and most importantly, the results are always fascinating -- with tremendous implications for marketers. Advertising. In her report, Meeker predicts that in 2017, spending on internet advertising will surpass spending on TV advertising for the first time -- and eventually exceed $200 billion.

Spending 78

Spending Ads Mobile Advertising Cable 78

Content Standard

NOVEMBER 6, 2018

Facebook has led—even defined—the social media space for nearly 15 years. To start, let’s make one thing clear: Facebook is still very much head-of-the-pack for social media use. The Pew Research Foundation found that 68 percent of Americans report using Facebook, a figure only topped by YouTube at 73 percent.

Top of Funnel 102

Top of Funnel Facebook Paid Search Agency Funnel Advertising 102