Leadspace

JANUARY 4, 2017

As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Hello, all, and here’s to a promising 2017!

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. But marketing and sales may not be aligned on the same path to get to that end. Find High Potential Targets.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Nehcole Felix – Customer Success Manager. I’ve helped many companies to build processes and drive value through various Account Management and Customer Success roles.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

PureB2B

SEPTEMBER 1, 2020

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

chiefmartech

SEPTEMBER 21, 2018

As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature. (As

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modeling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth. What is generative AI, and how can it help SMBs?

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

Enterprise Management 77

Enterprise Management Work Management Marketing Management Paid Search Agency 77

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Redmond, Wash. Product & Customer Momentum. Funding & Executive Appointments.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

PureB2B

SEPTEMBER 1, 2020

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Customer Experience Matrix

JUNE 17, 2019

None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Jifflenow

JANUARY 23, 2020

Even today, airlines are busy announcing the acquisition of new aircraft with enhanced Business Class facilities and the more popular Executive Class with added features (flyer comforts). In 2016 alone, U. In the Internet era, it still makes sense to travel to B2B meetings. companies held 1.9 million meetings that sustained 5.9

Relevance 59

Relevance Enterprise Management Marketing Automation Services Marketing Management 59

Content Standard

OCTOBER 26, 2015

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This same hesitation applies to the products we buy and the services we use. Every marketing team panders to the influencers in their field.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Conversica

SEPTEMBER 8, 2020

Before Jobvite, Peter helped E2Open (a cloud-based, on-demand software company for supply chains) go public. Peter later facilitated taking the company private through an acquisition by PE firm, Insight Venture Partners. As companies invest more into digital, the market will only become more excited about our capabilities.”.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Jifflenow

JANUARY 23, 2020

Even today, airlines are busy announcing the acquisition of new aircraft with enhanced Business Class facilities and the more popular Executive Class with added features (flyer comforts). In 2016 alone, U. In the Internet era, it still makes sense to travel to B2B meetings. companies held 1.9 million meetings that sustained 5.9

Relevance 52

Relevance Enterprise Management Marketing Automation Services Marketing Management 52

Versium

JUNE 12, 2018

Automated service builds custom predictive models in hours vs. months, empowering marketers to harness machine learning for customer acquisition, reducing their dependency on data science specialists. Redmond, Wash. Machine learning is an evolutionary step from traditional “rules-based” predictive models.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Marketing Budget 40

Content Standard

OCTOBER 26, 2015

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This same hesitation applies to the products we buy and the services we use. Every marketing team panders to the influencers in their field.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Valasys

SEPTEMBER 8, 2020

On 7th September, one of the pioneer performance marketing agencies in the U.S.A, This strategic collaboration will boost and foster B2B brand creation and activation endeavors across the globe, which will equip marketers to develop cutting edge, end-to-end B2B marketing solutions. About Merkle.

iProspect 40

iProspect Enterprise Management Paid Search Agency Advertising Agencies 40

Content Standard

SEPTEMBER 21, 2015

These articles cover a number of topics, from technology innovation and content marketing strategy advice to creativity hacks and discoveries in neuroscience. As the managing editor of the Content Standard, my primary job is to ensure that every article we publish solves a problem our audience is facing.

Enterprise Management 40

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 40

Porch Group Media

NOVEMBER 10, 2020

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute. Watch Part II.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice. But it hasn’t been all rosy.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

Conversica

OCTOBER 29, 2018

FOSTER CITY, Calif - ( 29 October, 2018) Award-Winning Leader in Conversational AI Delivers New Products, Grows Customer Base and Revenue, Expands Internationally, and Completes Key Acquisition. FOSTER CITY, Calif. Receiving multiple technology and business awards and recognition in notable lists, including the CB Insights AI 100, the Inc.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Computer Market Research

MAY 6, 2014

These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. Vendors starting to realize the importance of the evolving landscape are finding themselves revisiting their channel strategy. However, search engine marketing is not an opportunity to be overlooked.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

Computer Market Research

MAY 6, 2014

These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. Vendors who are starting to realize the importance of the evolving landscape are finding themselves revisiting their Channel Strategy. For instance, diving into mid-market companies is easier said than done.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

Leadspace

OCTOBER 5, 2016

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. Predictive analytics applies machine-learning (including elements of deep learning) to your CRM and marketing automation systems, to predict which leads are most likely to buy.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Kapost

JANUARY 2, 2018

Most notably, Belgium-based AB InBev spent roughly $106B to acquire SABMiller in late 2016. The consolidation cemented AB InBev’s position as the world’s largest brewer, and the company now holds approximately 30% of global beer market share. The graphic below shows private market deals only.

Startups 105

Startups Acquisitions Lead Scoring Lead Ranking 105

Bluetext

SEPTEMBER 11, 2019

Leading brands often turn to Bluetext to achieve their branding and marketing goals, helping them to increase sales, reach new target audiences, and grow beyond their expectations. That’s why challenger brands often partner with a leading marketing agency like Bluetext, to put them in the position for a rewarding acquisition or merger.

Enterprise Management 20

Enterprise Management CMS Development Work Management Marketing Management 20

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING?

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

markempa

SEPTEMBER 12, 2016

How can you drive fast growth with marketing? I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). images/2016/09/Jim-Fowler-interview.mp3. Jigsaw was a great acquisition. Transcript. Jim: Sure, Brian.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

chiefmartech

FEBRUARY 27, 2017

2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies.

API 40

API CMS Development Enterprise Management eCommerce 40

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. There are more than 1.86

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

chiefmartech

NOVEMBER 24, 2015

This is the first of several articles leading up to my predictions for marketing technology in 2016. Let’s start with the illustration above, the 5 stages of maturity in marketing technology categories. The early vendors pioneering the category may be jockeying for different labels to call the category.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Vendors 40

Valasys

OCTOBER 11, 2019

The whole idea behind an account-based everything approach requires B2B enterprises to think of sales in terms of individual accounts based on targeting the most important decision-makers of those accounts. Also, the marketers are increasingly focused on winning the bigger deals that are equivalent to 10-20 average to small-sized deals.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Alexis Sanders, Senior SEO Account Manager, Merkle. Meyers, Marketing Scientist, Moz. Dr. Peter J. Let the robot uprising begin!

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Alexis Sanders, Senior SEO Account Manager, Merkle. Meyers, Marketing Scientist, Moz. Dr. Peter J. Let the robot uprising begin!

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74