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5 Lead Generation Ideas for Effective Startup Marketing

Outbrain

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Lead Generation Ideas for Startups. Lead generation is a strategy for driving traffic to your product or business. Host a webinar to get new leads. Free startup listing.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” Get a clue.

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Anatomy of a Valentine’s Day Marketing Campaign

SnapApp

Especially in the B2B space, you have to get creative to cut through the noise and engage your audience. Then, Pilot Love Gurus hand wrote a personalized love note and sent it to the recipient via the selected social network. Social media feeds filled with handwritten, hand-drawn love notes and many, many happy followers.

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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

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How Carlsberg Produces Probably the Best Beer Content in the World

Contently

Carlsberg—one of the five largest brewery groups in the world, the fourth largest in the UK, and the biggest brewer in Northern Europe—started experimenting with the social network. Together, they are responsible for the brand’s global content strategy, working with a network of freelancers to scale production.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

The platforms with the biggest audiences, and the most mature live streaming tools, took the lead. Although the platform isn't primarily known for live streaming, Twitter's company was one of the first to invest in it with the 2015 acquisition of Periscope. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%).

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. There are specific creative constraints and a ton of options for this platform, and you need a base knowledge before you even scope out your next video project to make the most of the paid possibilities. Creating the Video Ad Creative.