ANNUITAS

MAY 6, 2014

We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g. analytics, social, content marketing) as part of a strong Demand Generation Strategy. Predictions for 2014: Building A Strong Talent Pipeline for The Global Economic Recovery, Bersin by Deloitte.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. More leads? This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. The ultimate measure of effectiveness is ROI, that is: if I spend a dollar on demand generation, which channel is going to generate the highest return on that investment?

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Valasys

APRIL 26, 2019

A leading B2B marketing services company, Activate Marketing Services, has unveiled a new product that promises its B2B marketing customers a faster pipeline for the purpose of generating leads from their account lists after which retargeting those potential buyers with display ads that are of high relevance.

Activities 49

Activities Account Based Marketing ABM Demand Generation 49

LEADership

DECEMBER 15, 2014

Read Jon Miller’s advice on “ 4 Ways to Optimize B2B Marketing and Lead Generation ”. How Social Marketing Has Changed B2B Demand Generation. Read Judith Sim’s “ 6 Demand Generation Takeaways from the Changing Marketing Landscape ”. If you enjoyed reading this CMO Spotlight series in 2014, please tell us.

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

ANNUITAS

MARCH 20, 2014

After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @RHsays What does sales need from marketing?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2014

Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do You heard it here first. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Madison Logic

APRIL 9, 2024

Madison Logic has established itself as the industry’s leading platform for account-based marketing, applying proprietary technologies and data to help B2B companies improve their sales and marketing results by increasing return on marketing spend and accelerating sales cycles.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ANNUITAS

MAY 22, 2014

Marketing looks to grow business by expanding the buyer base while sales and product management leads with new offerings. Blog Demand Generation Strategy Malcom Gladwell sales and marketing alignment SiriusDecisions Summit transformation' Author: Jennifer Harmel @JenniferHarmel2 Vice President, Strategy for ANNUITAS.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Target messages at targeted buyer intent signalers. Back in 2014, marketers were hip to the power of predictive. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

PureB2B

AUGUST 18, 2020

New CEO joins to expand Demand Science Group’s service offerings. Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

ANNUITAS

MAY 13, 2015

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals. Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Customer Experience Matrix

AUGUST 14, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor provides lists of individuals as well as companies.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. 5000 list , an elite ranking of the country’s fastest-growing small and mid-size companies. Demand Science. For the seventh consecutive year, Pure Incubation places on Inc. Danvers, MA – August 13, 2020. Magazine’s annual?

Lead Scoring 118

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 118

LEADership

AUGUST 19, 2014

B2B lead generation is, to my mind, always a bit of a gamble. How do you plan for B2B marketing and lead generation success? Today, it is the very foundation of your B2B marketing and lead generation strategy. Brand awareness and lead generation continue to be the top goals for B2B content marketing.

Lead Generation 40

Lead Generation Marketing Budget Creation Generation Marketing Budget 40

ANNUITAS

OCTOBER 29, 2015

Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. Less than 50 percent put lead scoring value on their content based on where it falls in the purchase process.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

ANNUITAS

MARCH 19, 2015

As the demand generation pressures mount, there seems to be a drive to try every tactic, just in case one more lead may come from it. Too many marketers are engaging in a flurry of tactics without a true Demand Generation Strategy. Author: Lee Anne Wimberly @lwimberly is Director, Strategy for ANNUITAS.

Tactics 100

Tactics Demand Generation Demand Case Studies 100

ANNUITAS

MAY 28, 2014

Beth Comstock , CMO of GE kicked off the general session with her Perpetual Motion Marketing keynote. In order to innovate, you need to lead by being an agent of change and “inserting yourself into the strategy.” How does a marketer accomplish this? Her message was clear – marketing needs to innovate.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

ANNUITAS

DECEMBER 4, 2014

It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. of Enterprise marketers feel they are effective in achieving their goals in demand generation programs/campaigns according the ANNUITAS B2B Enterprise Demand Generation Study.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

ANNUITAS

FEBRUARY 10, 2015

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The poll, as seen below, showed that Brand and Positioning was the number one focus at the time with Lead Generation as the second overall priority. Separating the two will only lead to a poor buying experience.

Demand Generation 100

Demand Generation Marketing & Strategy Forecasting Lead Generation 100

ANNUITAS

APRIL 30, 2015

We know that we need to embrace content marketing and the underlying strategy, but the focus at #MME15 and conferences in general is how do we do it better? According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 60% of marketers reported that they deploy 15 plus demand generation campaigns per year.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

AUGUST 27, 2015

The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014. What’s happening? However, just producing this content is not enough as it is only a part of the equation.

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

ANNUITAS

JANUARY 21, 2016

B2B marketers need to understand how to approach demand generation strategically, and the first step is identifying the aspects of your demand generation efforts that aren’t delivering meaningful business outcomes. What is your conversion rate at each lead management stage? How many leads actually become customers?

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

Vidyard

MAY 27, 2014

More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. Better click through rates, more qualified leads, increased funnel velocity, and more predictable forecasting. The results? This is super exciting to me.

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

LEADership

MARCH 3, 2015

He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. How many leads are we getting?”

Lead Generation 40

Lead Generation Generation Leads Lead 40

LEADership

JUNE 17, 2014

As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. 10 Key Questions to Ask about Your B2B Lead Generation Performance . What lead conversion and closing rates are we achieving at an organizational level?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

LEADership

JANUARY 6, 2015

For me, personally, 2014 was an exceptional year—a truly transformational one. Here are some resolutions I recommend for your B2B lead generation playbook to help you make 2015 the best year ever. Revisit these Tips to Refresh Your B2B Lead Generation. Accept that Social is Here to Stay—Get with the Program.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Generation 40

ANNUITAS

MARCH 26, 2015

*This post first ran in August 26, 2014 in the ANNUITAS blog. It’s not too early to plan for a solid presence at events – remember they are part of your ongoing Demand Generation Strategy, not a one-off event or campaign. To drive ROI from an event takes a holistic approach to Demand Generation.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. worldwide growth for all social media ad spend in 2014. That should be no surprise, as Facebook held 7.4%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Your marketing automation platform needs to be a tool to enable your Demand Generation Strategy. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100