Hubspot

OCTOBER 3, 2014

You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts. Congratulations!

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

Webbiquity

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” And yet – 80% of brands advertised on social media sites in 2014.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JANUARY 26, 2021

But as search engine algorithms evolved (changing content marketing and making social bookmarking less helpful), a handful of social networks grew dominant (especially in the B2B space), and reputation management became largely reduced to LinkedIn and Twitter (plus maybe PeopleBrowsr and about.me ), the WPO model had to adapt as well.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you maximize the exposure of your content published there? Image credit: Cox Business.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Hubspot

JANUARY 15, 2014

Helps you keep up with your business network contacts while on the go.". -- William Buckner, Android, 1/2014. It''s no wonder that we love our own apps for B2B marketing, but since so many of our readers are inbound marketers and HubSpot customers, this app was well worth the list. Social media publishing and analytics.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Single Grain

MARCH 1, 2023

Launched in 2014, BuzzSumo is a cloud-based content research tool that helps marketers and creators discover what topics are trending now, which influencers are worth building relationships with for better social media marketing, and what content strategies their competitors use. Get My Free Content Marketing Plan What Is BuzzSumo?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How can PR pros use social media tools to identify and connect with key influencers?

PR 100

PR Tips Best Practices Press 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . Those days are long gone, and now the first page of Google is wildly competitive.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. This is where our first customers used EveryoneSocial and where many new employee advocacy programs still begin their life.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Similar to what The New York Times , Huffington Post, Forbes , and others do un-scaled.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Golden Spiral

NOVEMBER 6, 2018

Customer Service: More than ever, clients depend on social media for customer service, especially for quick questions and status report updates. Customer Acquisition: While acquiring a client via social media exclusively is highly unlikely, social media helps build brand awareness. 85% of Millennials.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Hubspot

JULY 29, 2018

Social Media Terms - Z. AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

JANUARY 16, 2017

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world.

Broadcasting 28

Broadcasting Facebook Paid Search Agency Video Marketing 28

BuzzSumo

FEBRUARY 24, 2016

With content from PWC and Deloitte, Ernst & Young and KPMG excluded, accountants’ content still got 33% more shares than the content published by leading law firms. The blog fairies deliver SEO optimized content, with images sized appropriately for each social network to your website every night. Methodology.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. . 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). Iconsive ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

FEBRUARY 17, 2020

In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Webbiquity

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. How to Use Visual Content to Drive More Traffic by Social Media Examiner. What about your customers’ goals?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

APRIL 29, 2014

Today’s WPO model emphasizes the importance of fusing a solid content strategy with a comprehensive online distribution strategy in order to maximize brand visibility and credibility. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. How to build a robust content program by iMedia Connection.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Hubspot

JULY 10, 2018

Let's dive into each of these primary B2B social media channels now. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. LinkedIn Ads.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Webbiquity

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Want to be ready for what’s coming in social media tomorrow?

Hubspot 100

Hubspot Allocation Social Networks Mobile Marketing 100

seo.co

DECEMBER 8, 2020

Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. SEO makes your website visible to potential customers so that you can make sales. This is what your customers will see; the front-end text copy, images, and videos that are on your website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. With rising acquisition costs, they used their own chatbot to decrease customer acquisition costs and increase reach.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Albacross

JULY 2, 2018

Last but not least, don’t forget to distribute and promote your blog articles as well. There are 2 million blog articles being produced every single day , and if you simply hit “Publish” and expect people to sit up and take notice, well, you’re going to be very disappointed. Happy Customers. Solve Your Customers’ Problems.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Contently

MARCH 23, 2017

Broadcasters are allowed to publish cannabis ads in states that legalized marijuana. This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. Marijuana may be legal in more than half of the country, but it’s still illegal on a federal level.

Paid Content 151

Paid Content Paid Search Agency Broadcasting Facebook 151