Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. In this article, we will enter the gravity well of inbound content marketing. He is now an old man.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Download The 2018 High Growth Study Executive Summary. Marketing Automation Defined. Social media marketing.

Marketing Automation Services 77

Marketing Automation Services Enterprise Management Work Management Marketing Management 77

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. And the Nominees for Best 2013 Content Marketing Ideas Are…. A Case Study In B2B SEO Keyword Analysis.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

JUNE 19, 2014

To properly market to your customers, you''ve got to understand their human side -- those needs, feelings, and opinions. HubSpot recently ran a survey with Octopus Group for their Tech Heads 2014 project that gave us great insight into the human side of CIOs -- often the hardest person to convince when selling technology into a new company.

Marketing Automation Services 28

Marketing Automation Services Content Case Studies Opinions 28

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 11) “I don’t need a case study to prove my work.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Adobe Experience Cloud Blog

JUNE 1, 2015

years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. With that being said, let’s explore the major use cases that are enabled: 1.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

B2B Marketing Directions

APRIL 3, 2016

As a B2B marketer, imagine how much more effective your marketing efforts would be if you had the following insights: What if you could identify businesses that are likely to have a strong interest in your company's products or services before you market to those businesses?

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Automation Services Sales Qualified Leads 40

Single Grain

MAY 5, 2023

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014.

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Hubspot

AUGUST 13, 2014

The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including the very bottom. According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. Marketing automation is impossible to master.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. But it’s only a tool. This worries me.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. They were my first foray into the marketing technology space.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

LeadSquared

MAY 20, 2015

In which case, it would go viral. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Let’s discuss a few content marketing tips that have proven successful for many businesses. I will take an example from Google’s case study itself.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

NOVEMBER 9, 2015

You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. Let your team know that the point of inbound marketing is to attract PEOPLE.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

SnapApp

DECEMBER 12, 2017

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

chiefmartech

FEBRUARY 19, 2018

I started keynoting events with presentations such as The Marketing Technologist: Neo of the Marketing Matrix. invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner. There are now more than 5,000.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Contently

APRIL 20, 2017

So has the way we help brands reach their marketing goals. Our own content marketing changed right along with it. Stage I: The plucky startup days (2013-2014). In turn, I would nitpick every flaw in our platform. We built new tools and capabilities for our platform with those clients in mind. And guess what?

Top of Funnel 167

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 167

Zoominfo

JULY 11, 2018

The Importance of Content Marketing. Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). B2B Content Marketing Distribution.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Televerde

DECEMBER 19, 2017

In this 5-part blog series, the experts at Televerde will give you a step-by-step education on how to modernize your marketing for increased profitability. In this first installment, we’ll show you the importance of using marketing automation technology effectively. Marketing Automation Technology Sells More Hot Tubs.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

SnapApp

MAY 2, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. . 7 Top Funnel B2B Marketing Campaign Types (with Examples). . . Top funnel campaigns aren’t about your product or service. This data helps enrich the profiles in your marketing automation platform. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. Let’s jump in… 7 Top Funnel B2B Marketing Campaign Types (with Examples). Top funnel campaigns aren’t about your product or service. This data helps enrich the profiles in your marketing automation platform.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. S hedugram | VP of Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Zoominfo

JULY 21, 2019

The Importance of Content Marketing 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). 84% of people expect brands to produce content ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. S hedugram | VP of Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Adobe Experience Cloud Blog

JUNE 4, 2014

Today’s marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage and be top-of-mind for today’s consumers. That’s why we have compiled a collection of our favorite emails for our Spring/Summer 2014 Email Lookbook. In many cases, the key to a click-through is your email copy.

CAN-SPAM 48

CAN-SPAM Urgency Marketing Click Rate Thought Leadership 48

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The content marketing director desperately pleaded his case. In marketing, the issue is more pronounced.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation. voices in marketing.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

SnapApp

MARCH 6, 2015

Turn a few into case studies, if you can get the customers on the phone. Blackbaud’s education services division offers training from courses on specific technology all the way up to technology-agnostic industry best practices that help organizations make sure their staff is successful in every aspect of their work. “My

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Valasys

SEPTEMBER 27, 2018

A formal marketing plan is in place in 45% B2B companies (Statistica). 61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Content Standard

JUNE 22, 2015

In a March 2015 study by Demand Metric and VisionEdge Marketing, 83 percent of marketing professionals worldwide said the pressure to prove their business contribution had increased in the past 12 months. Since 2014, we’ve increased subscribers by 406 percent. ROI Calculation Data for Context.

ROI 40

ROI Budget Programs Work Management Newsletter 40