Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” These goals signal when people interact with website navigation, buttons, banners, and content.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” These goals signal when people interact with website navigation, buttons, banners, and content.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Hubspot

OCTOBER 9, 2015

According to research from Dedicated Media , native ads are viewed 53% more than banner ads. billion in 2013. And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. Source: Business Insider. they’re already there.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Banner ads are the problem and content marketing is the answer. Blogging and social media drive customer acquisition. The Claim: Banner ads are the problem and content marketing is the answer. Consumers reject banner ads at rates greater than 99%.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100