Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Pursue partnerships that support your company’s goals, which often revolve around customer acquisition, lower churn, and a bigger profit margin. The big challenge?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. Every brand and CMO now acknowledges that marketing and technology are intertwined. Technology is the interface of marketing.

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Episodic Content.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Single Grain

DECEMBER 29, 2020

He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). Dave Kellog has 10 years' of experience as a CEO, CMO and independent director… each. Storytelling Is Great, but Is It Enough? . Identifying & Prioritizing Your SaaS' Best Opportunity for Growth.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52