Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Contently
NOVEMBER 7, 2016
Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Almost all the gains are going to Facebook and Google. Everyone else combined for a 3 percent loss.
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