2010, Resources, Twitter and Web 2.0

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Still asking if social media is worth the effort.

Web 2.0

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media

Social Media Resources Media Web 2.0

9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media

Social Media Resources Media Web 2.0

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Share your thoughts, post a comment.

Social Media

Social Media Media Co-Registration Paid Search Agency

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share your thoughts, post a comment.

Social Media

Social Media Buy Media Marketing & Strategy

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. Profit and loss projection with a detailed marketing budget showing the allocation of resources.

Planning

Planning Work Management Marketing Management Effectiveness

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. Formal Twitter tweet chats are arranged in advance and occur at a specific time. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Organization

Organization Planning Paid Search Agency Allocation

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning

Planning Email Marketing Work Management Marketing Management

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments.

Lead Scoring

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel

Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check my Twitter lists. Keep up the good work!

Peer-to-peer

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

These had to be agreed to by the Ops folks with the expected costs and required resources identified. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Systems: minimal system impact Program Acceleration.

Top of Funnel

Top of Funnel Paid Search Agency Planning Budget Programs

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics

Tactics Paid Search Agency Demand Generation Agencies Leads

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning

Planning Marketing Budget Creation Work Management Marketing Management

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

don't forget your company history

The Effective Marketer

JULY 16, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site. United States License.

Paid Search Agency

Paid Search Agency Companies Marketing Budget Creation Work Management

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training

Training Planning Work Management Marketing Management

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 2 Responses to Choosing an Email Marketing Software Choose the Right Company for Your Email Marketing Efforts | MediaVision Blog says: January 15, 2010 at 1:11 pm [.]

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

what is an effective marketer?

The Effective Marketer

JANUARY 3, 2009

Without good judgement, they are a waste of resources. The management of the marketing team (or any other human resources available to the marketer) is probably the most important task one has in his or her hands. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Effectiveness Work Management Marketing Management

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

Optimization

Optimization Web 2.0 Planning Buying Cycle

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. Resources

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. Copyright © 2010 Tiecas, Inc. Resources

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

Business Blogging

Business Blogging Optimization Web 2.0 Business

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

Share: Read more from Demand Generation B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Sales Alignment , Strategy , Telemarketing 7 Comments Post a comment Family Health Insurance Benefits Jul 20 2010 How many attempts do you recommend making during that first 48 hour time interval?

Work Management

Work Management Marketing Management Lead Scoring Lead Ranking

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. Copyright © 2010 Tiecas, Inc.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

What resources will it require? At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. What is our goal? What are our objectives? How will we measure success?

Social Media

Social Media Planning Work Management Social Marketing

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

JULY 12, 2009

I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Effectiveness

Effectiveness Enterprise Management Planning Work Management

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc. Resources

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) There are several free online courses and resources on the web you can use to learn more about it.

Inbound Marketing

Inbound Marketing Training Planning Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# That is the value to me of Web 2.0

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Top Takeaways From Blogwell Philly 2010

8 Essential Social Media Resources

Webinars

Trending Sources

9 Essential Social Media Resources

Webinars

Social Media: The Journey Begins With You

B2B Social Media Strategy and Executive Buy-in

7 Common B2B Social Media Marketing Mistakes

Marketing By Objectives « The Effective Marketer

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Aberdeen Shows How to Do Email Marketing Right

More Free Marketing Knowledge

6 Content Marketing Tips That Drives Leads

Finding The Time To Tweet or Blog?

Whatever Happened To The Business Case

Marketing Content That Sells

What Is Marketing Acceleration?

Need to Drive Leads? Try These Traditional Tactics Now

The Rise of the Content Marketer « The Effective Marketer

are you paid enough? new salary survey released

don't forget your company history

More Free Marketing Training

Choosing an Email Marketing Software « The Effective Marketer

what is an effective marketer?

The Role of B2B Marketing is Shifting from Lead Generation to.

The Twofold Benefit of Optimizing Marketing Content

A Blogging Style to Call Your Own

Social Media and B2B Marketing Do Pair Well

Business Value of Social Networking

Social Media with Email Marketing – is it the Super Combo?

Optimizing Your WordPress Business Blog

7 Tips For Successful Lead Follow-up

Focus on Content in B2B Marketing

The Distribution Trap – How Innovations Become Commodities

101 Tips from 50 Small Business Bloggers

7 Strategies for Using Content to Market Industrial Products

Generating More “Educated Leads” on a Small Budget

Creating Relevant B2B Marketing Content: Walk the Talk

Successful Industrial Websites Require Part DiY and Part.

Why Social Media Is Not For Everyone « The Effective Marketer

Presenting Effective Charts « The Effective Marketer

How Relevant Marketing Content Helps B2B Branding

Industrial and B2B Customer Engagement Simplified

Top 10 Clichés to Avoid in B2B Marketing Content

inbound marketing training for free

Convince and Convert Blog: Social Media Strategy and Social Media.

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