2010, Privacy Policies and SEO - B2B Marketing Zone

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog. On-site SEO refers to changes that you can make within the code of your blog.

Optimization

Optimization SEO Buying Cycle Web 2.0

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. There are lots of excellent articles on SEO that provide guidance and tips. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. So how should your prioritize spending for next year?

Marketing Budget

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. Copyright © 2010 Tiecas, Inc. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. I am referring to optimizing customer engagement in B2B marketing.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. All Rights Reserved.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. You have to train employees too.

Social Media

Social Media Paid Content Media Advertising Agencies

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. See charts below). The second study done by GetResponse (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

This white paper aims to change that perception of them. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. The first one is All in One SEO Pack and the second one is Google XML Sitemaps.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? All Rights Reserved.

Sales Management

Sales Management Pricing Price Marketing Websites

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Copyright © 2010 Tiecas, Inc. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Examples include: Support for their SEO strategy. Objectives differ.

SEO

SEO SEM Effectiveness Enterprise Management

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Achinta offers his industrial clients marketing for engineers by an engineer. {

Curation

Curation RSS Web 2.0 Content Marketing

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Take it easy, Jim Achinta Mitra May 24, 2010 at 8:22 am Hi Jim, Great to see you here and thanks for leaving your thoughtful comments. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. Achinta offers his industrial clients marketing for engineers by an engineer. {

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features

Features Web 2.0 Planning Work Management

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Planning

Planning B2B Marketing Emarketing B2B

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Is SEO a DiY (do-it-yourself) job? This is a lot quicker and cheaper than organic SEO.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. of Tiecas, Inc.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Copyright © 2010 Tiecas, Inc. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Building a ROMI Calculator

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials. Canada License.

ROMI

ROMI Ad Building Marketing Automation Services Privacy Policies

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

The Top 3 Priorities for 2010 Marketing Budgets

Webinars

Trending Sources

The Twofold Benefit of Optimizing Marketing Content

Webinars

A Blogging Style to Call Your Own

Optimizing Your WordPress Business Blog

Social Media and B2B Marketing Do Pair Well

The Distribution Trap – How Innovations Become Commodities

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

101 Tips from 50 Small Business Bloggers

Generating More “Educated Leads” on a Small Budget

Social Media with Email Marketing – is it the Super Combo?

Business Value of Social Networking

Top 10 Clichés to Avoid in B2B Marketing Content

The Role of B2B Marketing is Shifting from Lead Generation to.

Creating Relevant B2B Marketing Content: Walk the Talk

Focus on Content in B2B Marketing

Deconstructing the Four Stages of the Industrial Buy Cycle

Successful Industrial Websites Require Part DiY and Part.

Variety of Content is the Key in the Early Stages of the.

B2B Lead Generation Using a Business Blog

The 6 essential rules of a website redesign – Ignore them at your.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Are You Creating Irresistible Offers with Your Email Marketing?

How to Make Your Business Blog Be All It Can Be

How Relevant Marketing Content Helps B2B Branding

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Auditing and Mapping it to the Industrial Buy Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial and B2B Customer Engagement Simplified

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Is Content Curation an Easy Way for Content Marketers to Do More.

How Lack of Marketing Content Can Derail Your Website Redesign Project

High-Performance Email Marketing for Attracting and Engaging.

How to Use a B2B Blog to Win Customers and Influence Prospects

Don't Count on Marketing Automation to Solve All Your Lead.

Translate Features into Benefits if You Want Your Marketing.

7 “Rs” for B2B Marketing Content Planning

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Content Creation Made Easy

5 Things Industrial Marketers Must Do to Attract Engineers and.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Building a ROMI Calculator

7 Strategies for Using Content to Market Industrial Products

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