Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? Web Strategy in 2010 by baekdal.com. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. How do you select the right market research to support your goals?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

AUGUST 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Hubspot

NOVEMBER 11, 2011

Source: Netcraft, Dec 2010) Tweet This! Source: eMarketer, January 2011) Tweet This! Source: Generations Online, Pew Internet 2010) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! million in 2010.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

MAY 26, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

MAY 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I’ve found the most powerful way to foster teamwork and collaboration is to do more frequent and effective meetings. Understand. Understand.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 21, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Why Most B2B Sites Fail to Convert Sales Leads | Main | Optimizing Lead Generation - Whats the Payback?

PR 120

PR Lead Generation Rules Generation 120

markempa

NOVEMBER 14, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. million by year-end 2010, increasing by nearly 50 percent from 2009. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. Trend 4 - Mobile Optimization Becomes a Reality. By 2014, it has been projected that the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As simple as it seems, thinking effectively is vital to developing solid lead generation strategy. Because it works. Because it works.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. Testing is key to creating relevant and optimized landing pages. Conduct A/B testing to determine the most effective version of the landing page.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If they are satiated (busy closing a big deal) then you can almost bet that even clean water (qualified leads) will be ignored.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? 3 items that should be in your 2010 email budget by BtoB Magazine. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Jennifer Aaker.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. by eMarketer. 40 percent of U.S. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

OCTOBER 29, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. While today it may be about the social tools we use to spread our message, tomorrow it will be about the platforms utilized to engage in constructive and effective conversations.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ). eMarketer ). eMarketer ). MarketingCharts ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

OCTOBER 16, 2012

eMarketer ). eMarketer ). 92% of recruiters use social media to find new candidates, up from 82% in 2010. 76% of Twitter users are active tweeters, up from 47% in 2010. However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. It’s a great tool for moving beyond video upload to strategic video optimization. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Standard

JUNE 12, 2015

As marketers embrace video and mobile advertising as pathways to Millennials , next on the list is identifying which formats and channels are most effective in catching this crowd at the right moment and motivating them to come back for more context in the future. They are affordable.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Television marketing 40

markempa

APRIL 19, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Effective lead management is the key to building a solid sales pipeline. Effective lead management is the key to building a solid sales pipeline.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Online Marketing Institute

OCTOBER 31, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. It’s a great tool for moving beyond video upload to strategic video optimization. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

NOVEMBER 2, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. While today it may be about the social tools we use to spread our message, tomorrow it will be about the platforms utilized to engage in constructive and effective conversations.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

NOVEMBER 12, 2013

Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

But which networks are most effective for spreading the content produced? But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? eMarketer ). Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). And their competition.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. As Mark Twain allegedly quipped, “History doesn’t repeat itself, but it often rhymes.” ” Nearly a quarter prefer video content to text. .”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100