markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

OCTOBER 31, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ive summarized Kevins three points: Don’t be too Web myopic.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 7, 2005

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. My company wanted to focus mainly on business seminars to improve customer relationships. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. Promoting customer participation with each other.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

JUNE 28, 2007

To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

JUNE 14, 2005

Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

Industrial Marketing Today

JULY 29, 2009

But like many b-to-b marketers, I’m not sure how it has impacted my business. Copyright © 2010 Tiecas, Inc. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. So, I’m leaning more towards Seth’s point of view.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

NOVEMBER 18, 2005

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!)

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

APRIL 18, 2005

Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Anyone can nominate. Want to see who won last year?

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 3, 2006

« The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards | Main | Closed Loop Feedback: The Missing Lead Generation Huddle » Time with Best Selling Author Bryan Eisenberg My good friend, Bryan Eisenberg and I met up while he was on his book tour in Minnesota.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

markempa

MAY 26, 2005

Im listed in the "B-to-B marketing blogs" section. Im listed in the "B-to-B marketing blogs" section. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If youre time crunched, you can vote for your favorite category.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. By early 2010, that number was over 5,000. But it turned out that customers wanted to speak to people, not brands.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

The ROI Guy

SEPTEMBER 3, 2010

According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. Is the sales force using the presentations, white papers and tools? April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

SEPTEMBER 17, 2010

According to MarketingSherpa and KnowledgeStorm surveys, when content is customized, buyers indicate that the content is much more effective at converting prospects into buyers. Many customers are not fully aware of what issues they have, or what urgency they should place on various opportunities they have.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Those stories are rich in the keywords that customers use.”.

BtoB 50

BtoB B2B B to B Blogger 50

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. In an ‘iPhone world’, you still can’t forget that sales is pressing the flesh and creating some kind of harmony with prospects and customers.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. Social media use soars among b-to-b marketers. Study: Many e-mail campaigns alienate customers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. University of Missouri Researchers Find Search Process Affects Cognition and Emotion.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

MAY 25, 2010

In fact, after handing the clerk his cricket tube - as was the custom when getting that kind of bait - the response he got was a dismissive wave of the hand from behind a magazine, as well as a muttered "Crickets self-serve." No sensible bait shop owner would ever have customers handle this task - for many good reasons. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Social moves beyond marketing & PR to customer service (as has already happened in B2C) and importantly to B2B sales! Then I had another idea. Unite sales & marketing into one revenue generation machine.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Get Customers. Michele Linn.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You think you know what is important to customers. B2B Voices , September 1, 2010 Image via CrunchBase. What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. So here is my list of B2B Marketing Insider predictions for 2011.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Digital Marketer

OCTOBER 5, 2020

07:20 – Identifying your customers. And I kind of looked at everything that I knew at that point, which was B2B sales and how to help customers acquire the things that they need from a business perspective. Nobody was focusing on, especially in the B to B space, the, the marketing side. Timestamps/Outline.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52