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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. Now I want you to fast forward exactly one year to this time in 2019. I’ve been studying success and successful people as long as I can remember … easily 30 years. Bruce Lee case study. That said, you may not like it.

Planning 102
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Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone.

Trends 102
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What's the Future of Women in Martech? Hear From 7 Leading Female Professionals

Martech Advisor

Did you know that 48% of CMOs hired in the first half of 2019 comprised of women? Programs like this might be behind the positive trend we saw among women leaders in martech in Q1–Q2 2019. Some studies emphasize that stronger diversity leads to not only a long-term increase in revenue but sustains a stronger company overall.

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Role of Advertising During the Coronavirus Era

Martech Advisor

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A report from eMarketer found that in 2019, US consumers spent more time with their mobile devices than they did watching TV.

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TheCustomer QT – May 11, 2021

The Customer

CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Research Reveals Poor Customer Experience Leads to Customer Churn.

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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

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What are the Best Career Paths for Marketers with the CMO Position Under Threat?

Martech Advisor

Let’s first look at a few stats and facts: According to a study by the Korn Ferry Institute , a CMO’s average tenure is the lowest among C-suite titles, at an average of 4.1 70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart.

CMO 46