2008 Communities Research Word of Mouth 
Onalytica B2B
AUGUST 23, 2017
Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors.”
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!
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Online Marketing Institute
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.
Valasys
DECEMBER 18, 2019
When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.
Biznology
SEPTEMBER 4, 2015
Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity. McKinsey & Company’s research highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. Summary and Conclusion.
Convince & Convert
MAY 5, 2010
This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#
Convince & Convert
SEPTEMBER 22, 2010
Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Warm fuzzies. All rights reserved.
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