Engagio

MAY 3, 2024

Discover the true cost of dirty data for businesses and explore solutions from the leading B2B data provider, Demandbase. Optimize your operations today.

Cost 62

Cost DemandBase Optimization B2B 62

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

Google 69

Google Companies 69

Televerde

MAY 3, 2024

DIGIT Expo is right around the corner, which means that many of the best and brightest technology leaders and decision-makers will be arriving in Glasgow for Scotland’s largest enterprise technology showcase. This is always an exciting time of year and an excellent opportunity to learn about the latest and greatest in enterprise technology trends, best practices, and innovation.

Sample 59

Sample Display Communities Trends 59

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.

ROAS 55

ROAS CMO Trust Marketing Opinions 55

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CopyBlogger

MAY 3, 2024

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

Small Business Marketing 54

Small Business Marketing Content Marketing Business Content 54

AgencyEA

MAY 3, 2024

It was great to be back at Event Marketer’s Experiential Marketing Summit (EMS) last week. Our team was not only able to listen and learn from some of the top minds in the industry, but we were also able to make meaningful connections with our peers and brand leaders.

Peer-to-peer 52

Peer-to-peer Brand Identity Branding Thought Leadership 52

Salesforce Marketing Cloud

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. The challenge? You need to convert all those visitors into paying customers. That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase).

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

SmartBrief - Marketing

MAY 3, 2024

At OAAA’s OOH Media Conference 2024 in Carlsbad, Calif., on May 1, AI was touted in much of the OOH hardware, and in the front- and back-end technology in some of the software platforms. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped.

Marketing AI 52

Marketing AI Advertisements Advertising Guidelines 52

Salesforce Marketing Cloud

MAY 3, 2024

You have this amazing idea for a business. It’s been brewing for a couple of years now, and you’re finally ready to act on it. So, what’s your plan? Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Some may think it’s a “waste of time.

Planning 52

Planning Business Marketing Management Advertising Benchmark 52

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClearVoice

MAY 3, 2024

Your business deserves a content marketing strategy as unique as you are — not a cookie-cutter solution. At ClearVoice, we understand that different businesses have different needs. And we should know — we’ve worked with hundreds of companies for over a decade. That’s why we offer a range of flexible solutions customized to meet customers’ specific content needs.

Advertising Agencies 52

Advertising Agencies Work Management Content Marketing Management 52

ScanmarQED

MAY 3, 2024

Response curves are arguably the most important output from marketing mix modelling – they define the relationship between the level of investment in different marketing activities and the lift in response that can be expected. Crucially this includes quantifying the incremental impact of the next £/$/€ of investment at different levels of spend. By using them, businesses can forecast, simulate different scenarios and optimise budgeting decisions - helping gain a deeper understanding of where wh

Webinar Metrics 52

Webinar Metrics Marketing Mix Forecasting ROI 52

Televerde

MAY 3, 2024

Previously published on IAOP.org IAOP ANNOUNCES 2024 LEADERSHIP HALL OF FAME INDUCTEES Leaders from Avasant, Vee Healthtek, and Televerde to be Honored for Their Pioneering Contributions to Global Business and Social Impact Windermere, FL, May 1, 2024 – IAOP is proud to announce the induction of three distinguished leaders into its prestigious Leadership Hall of Fame for 2024.

Enterprise Management 52

Enterprise Management Work Management Ethics Digital Transformation 52

Valasys

MAY 3, 2024

Remote data storage solutions are crucial for promoting growth and streamlining operations in the digital era. These systems offer a confusing array of pricing structures that can stump even the most seasoned professionals despite their accessibility and flexibility. A strategic mentality combined with foresight and careful planning is necessary to effectively manage the complexities of distant data storage costs.

Cost 40

Cost Enterprise Management Allocation Peer-to-peer 40

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BDB

MAY 3, 2024

InCosmetics Global – the beating pulse of the beauty and personal care industry, is widely recognised as the main global stage to share insights, build connections, and inspire the occasional spark that fuels future strategies. This April, our team attended the show in Paris and brought back a selection of insights and curiosities to share with our customers and partners.

B2B Marketing 26

B2B Marketing Advertising Agencies Paid Search Agency B2B 26

Terminus

MAY 3, 2024

In our recent webinar, How to Unify GTM Teams Using a People-First Approach, Sophia Agustina, Global Brand-to-Demand Strategy Leader at Cross IBM and Adrian Chang, VP of Growth and Customer Marketing at MindTickle, shared their insights on how to foster strong collaboration among go-to-market (GTM) teams. Hosted by Mark Kilens, CEO and Co-Founder of TACK, this discussion centered around how to build effective strategies using a people-first philosophy to bridge the gaps between marketing, sales,

Marketing Analytics Tools 26

Marketing Analytics Tools Planning Webinar Metrics Marketing & Strategy 26

The Forward Observer

MAY 3, 2024

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm About the Book Discover a proven, easy-to-follow system to feel excited about speaking in public. You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say.

Storytelling 141

Storytelling Click Rate Amazon Trust Marketing 141

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.

Enterprise Management 55

Enterprise Management Work Management Marketing Management Allocation 55

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Leadspace

MAY 3, 2024

As we discussed in the previous blog, the main obstacle with operationalizing buyer data is that it is static. It takes a lot of data to build the buyer profiles that our sales and marketing teams need to effectively hone-in on closeable business. Procuring all these static signals from numerous vendors gets expensive – quick. Blending it all together is brutally cumbersome, time-consuming and error-prone.

Marketing Analytics Tools 62

Marketing Analytics Tools Ideal Customer Profiles Profiling Vendors 62

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising and its effectiveness, there are more systemic issues at play. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads B2B Marketing Work Management 62