Mon.Jan 09, 2012

Best Twitter Tips, Tools and Tactics of 2011


The missing topic on b2b digital lead generation: advertising


Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Don’t believe it.

Trending Sources

A Marketer's Guide to Getting Past Email Spam Filters


Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

Spam 53

Ready for Continued Frugalnomics? Cutting Costs Remains Top Buyer Priority for 2012

The ROI Guy

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

3 Easy Ways Your Business Can Start Giving Back

Modern Marketing

by Sheila Bohan | Tweet this It’s the start of a new year – a time when reflection occurs and resolutions are made. Instead of those cliché declarations to weight lose, what if we made a pledge to give back? At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways.

Business or Pleasure: How do you use social media?


Image by Cristiano Betta via Flickr. Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that I use social media, compared to how everyone else uses it–everyone younger than me, I mean.

How a 9-Year Old Successfully Newsjacked the GOP Primary


This is a guest post written by Ilya Mirman. Ilya has spent the past decade as VP of marketing for some of Boston's coolest software companies. He can be reached at Journalist Darren Garnick and his 9-year old son Ari did some very cool "newsjacking" recently.

What Galileo Can Teach Marketers About Lead Generation

Modern B2B Marketing

by Maria Pergolino Galileo Galilei (better known by his first name) was a scientist. He lived from 1564 to 1642 and was also a mathematician, astronomer, physicist, and even a philosopher. Einstein called Galileo the “father of modern science.”

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Best Practices for Creating a Personality Test


Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. Users answer questions and the quiz classifies them into one of several categories, based on interests, personalities, or product preferences.

How to Revitalize Evergreen Content for a Lead Gen Boost


Evergreen content refers to the content you've produced that stands the test of time. It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates.

Two Ways to Adapt Business to the Latest Marketing Trends

Tomorrow People

Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends?

Self-Efficacy and Testimonials in B2B Marketing

MLT Creative recently conducted a great case study testing two concepts that can influence someone’s buying behavior: self-efficacy and testimonials. The test consisted of two pages with the same heading of “30-Day Free Trial on All Accounts,” but with different subheads. One subhead gave instructions for signing up, while the other related positive testimonials from customers.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.