Mon.Jan 09, 2012

Best Twitter Tips, Tools and Tactics of 2011


Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development.

Trending Sources

A Marketer's Guide to Getting Past Email Spam Filters


Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

Spam 53

The missing topic on b2b digital lead generation: advertising


Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Don’t believe it.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

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15 Posts in Sales and Marketing for 2012

Sales Intelligence View

2012 is here folks. New goals and high ambitions are in place as the slate is cleaned for the new year. It’s time to stoke the 2011 coals and fuel the 2012 fire. Here are 15 posts I put together with some very interesting predictions and strategies for this coming year. Hope you enjoy it and best of luck for this fine year! 30 Social Media Predictions for 2012 From the Pros – Social Media Examiner. 5 Sales Management Questions We Answered in 2011 – Selling Power.

3 Easy Ways Your Business Can Start Giving Back

Modern Marketing

by Sheila Bohan | Tweet this It’s the start of a new year – a time when reflection occurs and resolutions are made. Instead of those cliché declarations to weight lose, what if we made a pledge to give back? At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways.

Business or Pleasure: How do you use social media?


Image by Cristiano Betta via Flickr. Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that I use social media, compared to how everyone else uses it–everyone younger than me, I mean.

How a 9-Year Old Successfully Newsjacked the GOP Primary


This is a guest post written by Ilya Mirman. Ilya has spent the past decade as VP of marketing for some of Boston's coolest software companies. He can be reached at Journalist Darren Garnick and his 9-year old son Ari did some very cool "newsjacking" recently.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

What Galileo Can Teach Marketers About Lead Generation

Modern B2B Marketing

by Maria Pergolino Galileo Galilei (better known by his first name) was a scientist. He lived from 1564 to 1642 and was also a mathematician, astronomer, physicist, and even a philosopher. Einstein called Galileo the “father of modern science.”

Best Practices for Creating a Personality Test


Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. Users answer questions and the quiz classifies them into one of several categories, based on interests, personalities, or product preferences.

How to Revitalize Evergreen Content for a Lead Gen Boost


Evergreen content refers to the content you've produced that stands the test of time. It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates.

Two Ways to Adapt Business to the Latest Marketing Trends

Tomorrow People

Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends?

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Self-Efficacy and Testimonials in B2B Marketing

MLT Creative recently conducted a great case study testing two concepts that can influence someone’s buying behavior: self-efficacy and testimonials. The test consisted of two pages with the same heading of “30-Day Free Trial on All Accounts,” but with different subheads. One subhead gave instructions for signing up, while the other related positive testimonials from customers.