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A Guide to B2B Blogging Success [Infographic]

Zoominfo

If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.

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#Nifty50 2012 Badge Code

Webbiquity

Nifty 50 recognees can showcase that honor on their blog or website using the badge code below. But no question, the #Nifty 50 top men on Twitter and the #Nifty 50 top women on Twitter are special. Please contact @TomPick if you need a different size badge. Full Size (500 pixels wide). <a

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Leveraging Account Based Marketing and Advanced Tools to Optimize Marketing Strategies

Terminus

It allows teams to test different messaging strategies against varied personas, utilizing content already available on their websites. Further, Daniel emphasized the transformative power of tools like ChatGPT and other chatbot utilities in enhancing learning and applying newfound knowledge rapidly to marketing programs.

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The Ultimate B2B Marketing Glossary

Envy

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates. SRC (source).

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Put Extra Focus on Your Video Content Marketing With a Lightbox Player

Vidyard

How are you currently showcasing videos on your website? It looks like this: <script type="text/javascript" id="vidyard_embed_code_MI_gb2lRkMzODtZq8dLE8Q" src="//play.vidyard.com/MI_gb2lRkMzODtZq8dLE8Q.js?v=3.1&type=lightbox"></script>

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites. Image markup should be found in the HTML IMG SRC element of corresponding image assets. For Image Markup.

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Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Directive Agency

So, the best way for us to start tracking this was to tie our efforts to the very last goal in the sales funnel trackable via the website: demo sign-ups. The goal we set with the client for this project was a 20 percent increase in conversions, opportunities, and deals.