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4 Tips on Hiring a B2B Appointment Setting Vendor, Make Sure They.

Smashmouth Marketing

When it comes down to it, ultimately the one thing you want from your B2B appointment setting vendor is that they've shown prior success. You want to partner with a vendor who can sit down with you and, literally, "show you the money." It's great if you choose a vendor who's going to be able to set meetings for you by the dozens.

Vendor 194
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33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Lead Gen 232
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What Is Vendor Sprawl?

Salesforce Marketing Cloud

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Consolidate your spend with one or just a few vendors. Read their story What is vendor sprawl and why is it an issue?

Vendor 75
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When NOT to Pitch Your Vendor As a Source to a Reporter

What Works - What Doesn't

Because, despite making it clear when and why I need customers, not vendors, far too many PR pros insist on pitching vendors, consultants or other “thought leaders.” After all, if even one out of ten reporters accepts your vendor as a source, isn’t the effort worthwhile? Why should you, as a PR or marketing professional, care?

Vendor 65
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements! Map out exactly what you want from a vendor and secure your event success. Key features: 200+ new RFP questions for hybrid and virtual event technology success.

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Vendor 98
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Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics


The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Marketing automation vendors are the incumbent, and, frankly, they’re acting like it.

Analytics 235
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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data.

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Best Practices for a Marketing Database Cleanse

Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What to look for before entering a buyer’s agreement with a vendor. What’s involved in their maturity process? Having an accurate and up-to-date database.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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5 Essential Pieces of a Prospecting Solution

Five essential features to consider when assessing the vendor landscape. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

What companies asking from their vendors as a result of GDPR. How to accommodate GDPR’s consent requirements, and the differences between GDPR and CASL. Simple steps every company can take to protect what GDPR considers “personal data”. May 17, 2018 9:30 AM PDT, 12:30 PM ET, 5:30 PM GMT.

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Free Virtual Event RFP Template: Find Your Ideal Event Vendor

Brought to you by SpotMe: this template is ideal for companies looking for a vendor to fulfill their specific event needs and requirements! Map out exactly what you want from a vendor and secure your event success. Vendor Response Sheet – a template that’s ready to be sent to prospective vendors. Download now!

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. This buyer’s guide will cover: Buying Considerations. Database Audits. Database Audits.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

But the myriad of options, including set-up, execution, tools vendors, and priorities, can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.