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It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support. MORE
Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. MORE
Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. MORE
Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate. The 6 C’s of Vendor Evaluation. MORE
Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. MORE
Marketing automation vendors are being cornered by a monster of their own creation. As figure 2 indicates, “actionable analytics and reporting” was cited as the most deficient feature for every single major vendor in the industry. MORE
The post Shopping for ABM Vendors? Choosing an ABM solution is like choosing an ice cream flavor at a new scoop shop. Not only are there a ton of different options, but some might be flavors you’ve never even heard of, let alone tasted. At this point, you have a few options. MORE
The third and final post describes scoring for vendor strength. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself. The charts below show the results, without revealing specific vendor names. MORE
Self-serve is an effective, cost-saving strategy for software vendors. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Let’s get it out there right away. MORE
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. MORE
Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio). MORE
Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report. MORE
Yet another front opened up last week with an announcement from a consortium of adtech vendors , including AppNexus , LiveRamp , MediaMath , Index Exchange , LiveIntent , OpenX , and Rocket Fuel , that they had created a standard identity framework to support personal targeting of programmatic ads. MORE
There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. • MORE
Selecting the proper vendor can be daunting, especially with the exponentially growing number of software providers on the market today. As a business development rep (BDR) at Evergage, I’ve watched a lot of companies go through the software solution evaluation process. MORE
Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. But other marketers should also find them helpful as they try to understand each vendor's business situation and determine how well it matches the marketer's own needs. MORE
Many physicians are frustrated by their Electronic Health Record (EHR) vendors. In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendors by the end of 2013. 44% felt their EHR vendor was unresponsive to their needs. MORE
I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. Most vendors used more than one strategy. MORE
There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results. MORE
When it comes to incorporating personalization into a martech stack, what questions should brand marketers be asking of their martech vendors? ” Example questions to ask martech vendors about personalization. Ask each vendor to deliver a walk through of how these will specifically be met. Ask to see an example customer profile with data centralized from each of the channels the vendor supports and details on how that profile data is democratized across the platform. MORE
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. HubSpot, 2018) It’s […]. General Marketing Marketing Tips Financial Advisor Marketing Inbound Marketing Inbound Marketing Strategy Marketing MORE
The post Traditional vs. Modern B2B Data Vendors appeared first on EverString. Data-Driven Marketing Modern Data MORE
I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. MORE
But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need. MORE
Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process. MORE
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). It's important to recognize that many of the Execution vendors will report only results of their own messages. MORE
Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. The company provides both fast-paced as well as practical advice to their enterprise & vendor clients. MORE
Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. abm systems abm technology abm vendor guide abm vendor reviews account based marketing marketing execution marketing technology martech raab guide MORE
Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. But don’t think you’re writing the document for vendors. MORE
My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models. MORE
Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. Instead, let’s start with an overview of how the vendors as a group matched up against the sub-functions. The first obvious question is how many vendors deliver each sub-function. MORE
Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. MORE
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. ad tech attribution vendors behavioral targeting marketing data management marketing technology technology acquisitions MORE
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research MORE
Vendor Related Topics Customer Experience Matrix
AUGUST 21, 2015
I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention.
Customer Experience Matrix
JUNE 17, 2019
But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.
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Biznology
AUGUST 24, 2016
Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company.
Act-On
NOVEMBER 1, 2018
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Customer Experience Matrix
NOVEMBER 9, 2015
Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.
|
Modern Marketing
JUNE 22, 2018
Self-serve is an effective, cost-saving strategy for software vendors. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Let’s get it out there right away.
Customer Experience Matrix
DECEMBER 29, 2010
The third and final post describes scoring for vendor strength. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself. The charts below show the results, without revealing specific vendor names.
ViewPoint
NOVEMBER 8, 2017
There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.
Customer Experience Matrix
MAY 24, 2014
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. ad tech attribution vendors behavioral targeting marketing data management marketing technology technology acquisitions
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.
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NetLine
OCTOBER 10, 2019
Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate. The 6 C’s of Vendor Evaluation.
Customer Experience Matrix
DECEMBER 28, 2010
Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided.
Customer Experience Matrix
JUNE 12, 2014
I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. Most vendors used more than one strategy.
Customer Experience Matrix
AUGUST 24, 2016
My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models.
Customer Experience Matrix
AUGUST 18, 2016
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs.
Customer Experience Matrix
AUGUST 19, 2016
Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. Instead, let’s start with an overview of how the vendors as a group matched up against the sub-functions. The first obvious question is how many vendors deliver each sub-function.
Evergage
NOVEMBER 1, 2019
Selecting the proper vendor can be daunting, especially with the exponentially growing number of software providers on the market today. As a business development rep (BDR) at Evergage, I’ve watched a lot of companies go through the software solution evaluation process.
Customer Experience Matrix
NOVEMBER 19, 2011
It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support.
Speaker: Jamie Shanks, CEO, Sales for Life
Customer Experience Matrix
AUGUST 24, 2016
Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio).
KoMarketing Associates
FEBRUARY 24, 2014
Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report.
Customer Experience Matrix
AUGUST 25, 2016
Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. abm systems abm technology abm vendor guide abm vendor reviews account based marketing marketing execution marketing technology martech raab guide
Customer Experience Matrix
NOVEMBER 16, 2011
Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. But don’t think you’re writing the document for vendors.
Fathom
AUGUST 20, 2013
Many physicians are frustrated by their Electronic Health Record (EHR) vendors. In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendors by the end of 2013. 44% felt their EHR vendor was unresponsive to their needs.
Customer Experience Matrix
MAY 6, 2017
Yet another front opened up last week with an announcement from a consortium of adtech vendors , including AppNexus , LiveRamp , MediaMath , Index Exchange , LiveIntent , OpenX , and Rocket Fuel , that they had created a standard identity framework to support personal targeting of programmatic ads.
KoMarketing Associates
MARCH 31, 2015
Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process.
ClickZ
SEPTEMBER 26, 2019
When it comes to incorporating personalization into a martech stack, what questions should brand marketers be asking of their martech vendors? ” Example questions to ask martech vendors about personalization. Ask each vendor to deliver a walk through of how these will specifically be met. Ask to see an example customer profile with data centralized from each of the channels the vendor supports and details on how that profile data is democratized across the platform.
Webbiquity
MARCH 28, 2011
There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. •
Valasys
OCTOBER 9, 2019
Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. The company provides both fast-paced as well as practical advice to their enterprise & vendor clients.
Customer Experience Matrix
AUGUST 2, 2012
Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. But other marketers should also find them helpful as they try to understand each vendor's business situation and determine how well it matches the marketer's own needs.
EverString
DECEMBER 3, 2018
The post Traditional vs. Modern B2B Data Vendors appeared first on EverString. Data-Driven Marketing Modern Data
Customer Experience Matrix
NOVEMBER 17, 2011
Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor.
InsightSquared
MARCH 29, 2018
Marketing automation vendors are being cornered by a monster of their own creation. As figure 2 indicates, “actionable analytics and reporting” was cited as the most deficient feature for every single major vendor in the industry.
Madison Logic
OCTOBER 14, 2019
The post Shopping for ABM Vendors? Choosing an ABM solution is like choosing an ice cream flavor at a new scoop shop. Not only are there a ton of different options, but some might be flavors you’ve never even heard of, let alone tasted. At this point, you have a few options.
FMG Suite
DECEMBER 4, 2018
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. HubSpot, 2018) It’s […]. General Marketing Marketing Tips Financial Advisor Marketing Inbound Marketing Inbound Marketing Strategy Marketing
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