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It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support. I gave advice on improving the selection process in Vendor Selection: Writing a Good Requirements Document and Marketing Automation Selection: Finding a Future-Safe Vendor. MORE
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs. The World’s Biggest Ad Vendor Database. Bionic’s Advertising Vendor Database is the advertising industry’s most comprehensive index, comprised of 11,801 advertising vendors, 44,670 advertising programs, and 446,987 advertising placement options (aka products). MORE
Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide. MORE
The third and final post describes scoring for vendor strength. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself. I had much less data to work with relating to vendor strength and there are many fewer conceptual issues. This reflects the fact that buyers really do want vendors who have experience with similar companies. MORE
Self-serve is an effective, cost-saving strategy for software vendors. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Vendors commit to providing what customers need and customers commit to doing many things for themselves as long as they continue to receive, through the portal, what they need. Let’s get it out there right away. MORE
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. MORE
Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio). MORE
Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report. It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. MORE
Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs. Also, reading reviews about the company online to see what the other people have to say about the vendor is also helpful. The post Selecting The Right B2B Telemarketing Vendor appeared first on Only-B2B. Telemarketing inhouse telemarketing telemarketing telemarketing services telemarketing vendor MORE
Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. So, the question must be asked, is there a way to truly defeat vendor fatigue? Data research can be done in house, or through various vendors. MORE
Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. The Guide states: Vendors in this category can automatically send different messages to the same contact in response to behaviors or data changes. That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua. MORE
Many physicians are frustrated by their Electronic Health Record (EHR) vendors. In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendors by the end of 2013. Among the physician practices interested in switching EHR vendors, the study showed the following: 80% said the current system did not meet their needs. 79% did not adequately assess their own needs prior to selecting an EHR vendor. MORE
I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories. Most vendors used more than one strategy. Smaller vendors will find it harder to challenge the leaders, especially if they lack heavy financing. MORE
Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? Okay, martech vendors: the market has spoken. The post The top 3 things marketers want martech vendors to improve appeared first on Chief Marketing Technologist. The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. MORE
B2B Buyers’ Top Challenges With Their Current Vendors. Slow responses to questions, inconsistent pricing, and lack of transparency into inventory are just some of the challenges B2B buyers are seeing with their current vendors. MORE
I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. I considered labeling this a "landscape of landscapes" but quickly realized that (a) it's not all that witty and (b) six vendors isn't enough. I did look at every vendor shown in the graphic and each includes at least some marketing systems. MORE
But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need. MORE
So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. MORE
Before you start thinking about program design and setting up demos with vendors, establish what exactly you want from your loyalty program from a business perspective. Once you have mapped out the functionality you want from your program, you can evaluate vendors and assess your internal resources to determine what level of customization, if at all, you need. Vendor evaluation. Choose a vendor that has a client list that includes well-known brands. MORE
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). It's important to recognize that many of the Execution vendors will report only results of their own messages. MORE
So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. MORE
Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. abm systems abm technology abm vendor guide abm vendor reviews account based marketing marketing execution marketing technology martech raab guide MORE
Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. MORE
If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products. Unsurprisingly, this has created confusion among buyers as they try to align their specific needs with the features and functionalities offered by today’s CDP vendors. MORE
My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models. MORE
Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. Instead, let’s start with an overview of how the vendors as a group matched up against the sub-functions. The first obvious question is how many vendors deliver each sub-function. MORE
Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. The only necessary assumption is that vendors offer the features that their target buyers need most. For this analysis, I first calculated the average score for each feature in each vendor group. MORE
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. MORE
Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. MORE
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research MORE
Vendor Related Topics PureB2B
SEPTEMBER 16, 2020
So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time.
Only B2B
MAY 22, 2020
Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs. Also, reading reviews about the company online to see what the other people have to say about the vendor is also helpful. The post Selecting The Right B2B Telemarketing Vendor appeared first on Only-B2B. Telemarketing inhouse telemarketing telemarketing telemarketing services telemarketing vendor
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
AUGUST 21, 2015
I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. I considered labeling this a "landscape of landscapes" but quickly realized that (a) it's not all that witty and (b) six vendors isn't enough. I did look at every vendor shown in the graphic and each includes at least some marketing systems.
Modern Marketing
APRIL 1, 2020
Before you start thinking about program design and setting up demos with vendors, establish what exactly you want from your loyalty program from a business perspective. Once you have mapped out the functionality you want from your program, you can evaluate vendors and assess your internal resources to determine what level of customization, if at all, you need. Vendor evaluation. Choose a vendor that has a client list that includes well-known brands.
Advertiser: ZoomInfo
Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:
Customer Experience Matrix
JUNE 17, 2019
But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.
|
Modern Marketing
JUNE 22, 2018
Self-serve is an effective, cost-saving strategy for software vendors. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Vendors commit to providing what customers need and customers commit to doing many things for themselves as long as they continue to receive, through the portal, what they need. Let’s get it out there right away.
Customer Experience Matrix
AUGUST 25, 2016
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). It's important to recognize that many of the Execution vendors will report only results of their own messages.
Act-On
NOVEMBER 1, 2018
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research
PureB2B
OCTOBER 5, 2020
Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. So, the question must be asked, is there a way to truly defeat vendor fatigue? Data research can be done in house, or through various vendors.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
|
Customer Experience Matrix
NOVEMBER 9, 2015
Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.
Customer Experience Matrix
AUGUST 24, 2016
My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models.
Customer Experience Matrix
AUGUST 18, 2016
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs.
Customer Experience Matrix
AUGUST 19, 2016
Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. Instead, let’s start with an overview of how the vendors as a group matched up against the sub-functions. The first obvious question is how many vendors deliver each sub-function.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
QuickPivot
JULY 9, 2020
If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products. Unsurprisingly, this has created confusion among buyers as they try to align their specific needs with the features and functionalities offered by today’s CDP vendors.
Bionic
FEBRUARY 6, 2020
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs. The World’s Biggest Ad Vendor Database. Bionic’s Advertising Vendor Database is the advertising industry’s most comprehensive index, comprised of 11,801 advertising vendors, 44,670 advertising programs, and 446,987 advertising placement options (aka products).
Customer Experience Matrix
DECEMBER 29, 2010
The third and final post describes scoring for vendor strength. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself. I had much less data to work with relating to vendor strength and there are many fewer conceptual issues. This reflects the fact that buyers really do want vendors who have experience with similar companies.
Customer Experience Matrix
AUGUST 24, 2016
Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio).
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.
Customer Experience Matrix
AUGUST 25, 2016
Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. abm systems abm technology abm vendor guide abm vendor reviews account based marketing marketing execution marketing technology martech raab guide
Customer Experience Matrix
MAY 24, 2014
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games.
Heinz Marketing
AUGUST 15, 2020
B2B Buyers’ Top Challenges With Their Current Vendors. Slow responses to questions, inconsistent pricing, and lack of transparency into inventory are just some of the challenges B2B buyers are seeing with their current vendors.
Customer Experience Matrix
DECEMBER 28, 2010
Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. The only necessary assumption is that vendors offer the features that their target buyers need most. For this analysis, I first calculated the average score for each feature in each vendor group.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.
chiefmartech
FEBRUARY 7, 2020
Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? Okay, martech vendors: the market has spoken. The post The top 3 things marketers want martech vendors to improve appeared first on Chief Marketing Technologist. The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization.
Customer Experience Matrix
JUNE 12, 2014
I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories. Most vendors used more than one strategy. Smaller vendors will find it harder to challenge the leaders, especially if they lack heavy financing.
FPX
AUGUST 18, 2020
Now we’re going to dive into how most homegrown quoting solutions compare to those of third-party vendors. As you may have noticed, we’ve recently been discussing homegrown quoting solutions on the blog.
Customer Experience Matrix
NOVEMBER 19, 2011
It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support. I gave advice on improving the selection process in Vendor Selection: Writing a Good Requirements Document and Marketing Automation Selection: Finding a Future-Safe Vendor.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.
Customer Experience Matrix
AUGUST 25, 2016
Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. The Guide states: Vendors in this category can automatically send different messages to the same contact in response to behaviors or data changes. That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua.
ClickZ
AUGUST 14, 2020
Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors.
KoMarketing Associates
FEBRUARY 24, 2014
Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report. It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.
Customer Experience Matrix
NOVEMBER 16, 2011
Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors.
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After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
Fathom
AUGUST 20, 2013
Many physicians are frustrated by their Electronic Health Record (EHR) vendors. In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendors by the end of 2013. Among the physician practices interested in switching EHR vendors, the study showed the following: 80% said the current system did not meet their needs. 79% did not adequately assess their own needs prior to selecting an EHR vendor.
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