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It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support. I gave advice on improving the selection process in Vendor Selection: Writing a Good Requirements Document and Marketing Automation Selection: Finding a Future-Safe Vendor. MORE
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs. The World’s Biggest Ad Vendor Database. Advertising Vendor Overview. MORE
Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide. MORE
The post Shopping for ABM Vendors? Choosing an ABM solution is like choosing an ice cream flavor at a new scoop shop. Not only are there a ton of different options, but some might be flavors you’ve never even heard of, let alone tasted. At this point, you have a few options. Pick something completely new, and you might find something. Read This First. appeared first on Madison Logic Blog. B2B Marketing MORE
The third and final post describes scoring for vendor strength. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself. I had much less data to work with relating to vendor strength and there are many fewer conceptual issues. This reflects the fact that buyers really do want vendors who have experience with similar companies. MORE
Self-serve is an effective, cost-saving strategy for software vendors. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Vendors commit to providing what customers need and customers commit to doing many things for themselves as long as they continue to receive, through the portal, what they need. Let’s get it out there right away. MORE
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. MORE
And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Not sure where to begin when it comes to interviewing prospective digital advertising vendors ? MORE
Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio). MORE
Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs. The post Selecting The Right B2B Telemarketing Vendor appeared first on Only-B2B. MORE
Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. So, the question must be asked, is there a way to truly defeat vendor fatigue? Data research can be done in house, or through various vendors. MORE
Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. The Guide states: Vendors in this category can automatically send different messages to the same contact in response to behaviors or data changes. That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua. MORE
I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories. Most vendors used more than one strategy. Smaller vendors will find it harder to challenge the leaders, especially if they lack heavy financing. MORE
Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? Okay, martech vendors: the market has spoken. MORE
I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. I considered labeling this a "landscape of landscapes" but quickly realized that (a) it's not all that witty and (b) six vendors isn't enough. I did look at every vendor shown in the graphic and each includes at least some marketing systems. MORE
But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need. MORE
So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. MORE
Before you start thinking about program design and setting up demos with vendors, establish what exactly you want from your loyalty program from a business perspective. Vendor evaluation. Choose a vendor that has a client list that includes well-known brands. MORE
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). It's important to recognize that many of the Execution vendors will report only results of their own messages. MORE
So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. MORE
Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. abm systems abm technology abm vendor guide abm vendor reviews account based marketing marketing execution marketing technology martech raab guide MORE
Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. MORE
If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products. MORE
My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models. MORE
Learn what an independent software vendor (ISV) should look for in an email service provider and how Twilio SendGrid is uniquely positioned to serve ISVs. The post Powering Email Delivery for Software Vendors appeared first on SendGrid. MORE
Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. MORE
Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. Instead, let’s start with an overview of how the vendors as a group matched up against the sub-functions. The first obvious question is how many vendors deliver each sub-function. MORE
Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. The only necessary assumption is that vendors offer the features that their target buyers need most. For this analysis, I first calculated the average score for each feature in each vendor group. MORE
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. MORE
Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Reconciliations – Automate the process of reconciling vendor bills against IOs, delivery, and performance. Organize Your Vendor Payables. MORE
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research MORE
Vendor Related Topics Only B2B
MAY 22, 2020
Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs. The post Selecting The Right B2B Telemarketing Vendor appeared first on Only-B2B.
Oracle
APRIL 1, 2020
Before you start thinking about program design and setting up demos with vendors, establish what exactly you want from your loyalty program from a business perspective. Vendor evaluation. Choose a vendor that has a client list that includes well-known brands.
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Customer Experience Matrix
AUGUST 21, 2015
I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. I considered labeling this a "landscape of landscapes" but quickly realized that (a) it's not all that witty and (b) six vendors isn't enough. I did look at every vendor shown in the graphic and each includes at least some marketing systems.
Customer Experience Matrix
JUNE 17, 2019
But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.
Advertiser: ZoomInfo
Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:
SendGrid
FEBRUARY 3, 2021
Learn what an independent software vendor (ISV) should look for in an email service provider and how Twilio SendGrid is uniquely positioned to serve ISVs. The post Powering Email Delivery for Software Vendors appeared first on SendGrid.
Customer Experience Matrix
AUGUST 25, 2016
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). It's important to recognize that many of the Execution vendors will report only results of their own messages.
Oracle
JUNE 22, 2018
Self-serve is an effective, cost-saving strategy for software vendors. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Vendors commit to providing what customers need and customers commit to doing many things for themselves as long as they continue to receive, through the portal, what they need. Let’s get it out there right away.
QuickPivot
JULY 9, 2020
If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products.
Bionic
FEBRUARY 6, 2020
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs. The World’s Biggest Ad Vendor Database. Advertising Vendor Overview.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
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Zoominfo
APRIL 21, 2020
Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies.
Act-On
NOVEMBER 1, 2018
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research
Customer Experience Matrix
NOVEMBER 9, 2015
Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.
Customer Experience Matrix
AUGUST 24, 2016
My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts. Many scoring vendors gather external data from public or commercial sources (or both) to gain more inputs for their models.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Customer Experience Matrix
AUGUST 18, 2016
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs.
Customer Experience Matrix
AUGUST 19, 2016
Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. Instead, let’s start with an overview of how the vendors as a group matched up against the sub-functions. The first obvious question is how many vendors deliver each sub-function.
PureB2B
SEPTEMBER 16, 2020
So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time.
chiefmartech
FEBRUARY 7, 2020
Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? Okay, martech vendors: the market has spoken.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.
Bionic
FEBRUARY 19, 2021
Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Reconciliations – Automate the process of reconciling vendor bills against IOs, delivery, and performance. Organize Your Vendor Payables.
Customer Experience Matrix
DECEMBER 29, 2010
The third and final post describes scoring for vendor strength. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself. I had much less data to work with relating to vendor strength and there are many fewer conceptual issues. This reflects the fact that buyers really do want vendors who have experience with similar companies.
Customer Experience Matrix
AUGUST 24, 2016
Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio).
Customer Experience Matrix
AUGUST 25, 2016
Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. abm systems abm technology abm vendor guide abm vendor reviews account based marketing marketing execution marketing technology martech raab guide
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.
Customer Experience Matrix
MAY 24, 2014
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games.
Customer Experience Matrix
DECEMBER 28, 2010
Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. The only necessary assumption is that vendors offer the features that their target buyers need most. For this analysis, I first calculated the average score for each feature in each vendor group.
Customer Experience Matrix
JUNE 12, 2014
I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories. Most vendors used more than one strategy. Smaller vendors will find it harder to challenge the leaders, especially if they lack heavy financing.
Digilant
DECEMBER 31, 2020
And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Not sure where to begin when it comes to interviewing prospective digital advertising vendors ?
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.
Customer Experience Matrix
NOVEMBER 19, 2011
It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support. I gave advice on improving the selection process in Vendor Selection: Writing a Good Requirements Document and Marketing Automation Selection: Finding a Future-Safe Vendor.
PureB2B
OCTOBER 5, 2020
Vendor fatigue is a real issue that the majority of marketers battle, and most have no idea how to beat it. So, the question must be asked, is there a way to truly defeat vendor fatigue? Data research can be done in house, or through various vendors.
Madison Logic
OCTOBER 14, 2019
The post Shopping for ABM Vendors? Choosing an ABM solution is like choosing an ice cream flavor at a new scoop shop. Not only are there a ton of different options, but some might be flavors you’ve never even heard of, let alone tasted. At this point, you have a few options. Pick something completely new, and you might find something. Read This First. appeared first on Madison Logic Blog. B2B Marketing
Customer Experience Matrix
AUGUST 25, 2016
Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. The Guide states: Vendors in this category can automatically send different messages to the same contact in response to behaviors or data changes. That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua.
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Customer Experience Matrix
NOVEMBER 16, 2011
Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors.
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