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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

These include metrics to assess the impact of preference, customer retention, take rate, customer experience, and innovation on your company’s market share. Non-financial measures associated with customer-centricity are also needed to determine the full ROI of customer-centricity investments. However, they often go untracked.

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Google adtech antitrust trial: Everything you need to know

Martech

Internal emails revealed that Google considered lowering its take rate to ease publisher concerns but ultimately decided to push ahead with UPR, bundling it with other changes to reduce resistance. He compared using only Prebid demand to “starving to death,” emphasizing publishers’ limited options.

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Email marketers sharpen deliverability tactics at MailCon

Martech

It takes time to build up reputation.” “I think that’s the wrong question. ‘Will the domain be evicted?’ ’ That’s the bigger question.

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InMobi releases independent ad mediation platform

Martech

This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. What it does.

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AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

Sub-optimal customer engagement with low offer take rate. A summary of the challenges, as noted in the case study, are as follows: Access to in-session user behavior and real-time context. Inability to connect every customer’s cross- channel context.

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PPC for B2B: How to Choose Your Agency

Envy

You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics. For example, maybe you need to integrate multi-channel campaigns across Adwords, Facebook, Twitter, and Reddit.

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SaaS market intelligence helps PE firm achieve a 25% return 

Fuld & Company Blog

Market size estimation : Calculated the market size by factoring in the number of events, workers required, working hours, and the software provider’s hourly rate.