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InMobi releases independent ad mediation platform

Martech

This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. What it does.

Ads 89
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2023 Predictions: Digital media and advertising

Martech

In the past, buyers have looked at things like take rates and discounts, directness, quality, performance, or fraud when they evaluate supply paths. “This is what we’re seeing with the green movement — buyers increasingly instituting green initiatives and mandates. More brands will address Gen Z as co-creators.

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AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

Sub-optimal customer engagement with low offer take rate. A summary of the challenges, as noted in the case study, are as follows: Access to in-session user behavior and real-time context. Inability to connect every customer’s cross- channel context.

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PPC for B2B: How to Choose Your Agency

Envy

You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics. For example, maybe you need to integrate multi-channel campaigns across Adwords, Facebook, Twitter, and Reddit.

PPC 87
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PPC for B2B: How to Choose Your Agency

Envy

You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics. For example, maybe you need to integrate multi-channel campaigns across Adwords, Facebook, Twitter, and Reddit.

PPC 87
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26 A/B Testing Examples to Inspire Your Next Test

Convert

One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Hypothesis: The default artwork did not tell the story of the movie effectively. A better artwork would, widen the audience and increase engagement. Result: Source.