Content’s Role in an Account-Based Marketing World

bizible

In the same vein of being more specific, taking a persona focus for successful account-based marketing is almost a given, and that’s come to content as well. Over the last six months, we’ve been making major transformations within our marketing team.

PPC for B2B: How to Choose Your Agency

Marketing Envy

Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work.

PPC 82

PPC for B2B: How to Choose Your Agency

Marketing Envy

Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work.

PPC 62