Content’s Role in an Account-Based Marketing World

bizible

In the same vein of being more specific, taking a persona focus for successful account-based marketing is almost a given, and that’s come to content as well. Being more relevant increases offer take rates, e.g. click-through rate and when you’re reaching specific companies in media, large improvements in take rates make a big difference. Over the last six months, we’ve been making major transformations within our marketing team.

AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

The company also saw a 50+% redemption rate and a 12% net revenue lift for personalized offers. This overload leads to lower conversion rates and more cart abandonments. Writes ZineOne, “To support the relevant, contextual customer engagement it envisioned, the retailer knew that it needed a different solution, one that could take advantage of advancements in data science to deepen customer relationships, brand affinity, and loyalty in real-time.”.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

PPC for B2B: How to Choose Your Agency

Marketing Envy

Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. Take the time to meet with the team who would manage your account to make sure you click. You’ve got to decide if your chosen agency really has what it takes.

PPC 67

PPC for B2B: How to Choose Your Agency

Marketing Envy

Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. Take the time to meet with the team who would manage your account to make sure you click. You’ve got to decide if your chosen agency really has what it takes.

PPC 64

NextDoor Neighbors Make Great Online Communities

Higher Logic

How do you find someone you trust enough to take care of your dogs and house? NextDoor takes rating sites like Yelp to another level. I often go to Yelp for all sorts of recommendations, but know that I need to take those ratings with a grain of salt -- I don’t know the people, what their tastes are or how the whole experience was. Every community should be take a page out of NextDoor’s system.