Martech

MARCH 23, 2022

This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. What it does.

Paid Search Agency 81

Paid Search Agency Ads Work Management Marketing Management 81

Kevin Indig

OCTOBER 23, 2023

What it means Google has several levers to drive more revenue: show more ads, make organic results worse, increase take rate, raise prices, and send more traffic to sites running AdSense or apps running AdMob. Google sells shovels, but some publishers find gold.

Adsense 59

Adsense Ad Frequency Google Traffic 59

Martech

DECEMBER 29, 2022

In the past, buyers have looked at things like take rates and discounts, directness, quality, performance, or fraud when they evaluate supply paths. “This is what we’re seeing with the green movement — buyers increasingly instituting green initiatives and mandates. More brands will address Gen Z as co-creators.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Paid Search Agency 107

ClickZ

MARCH 6, 2020

Sub-optimal customer engagement with low offer take rate. A summary of the challenges, as noted in the case study, are as follows: Access to in-session user behavior and real-time context. Inability to connect every customer’s cross- channel context.

Personalization 72

Personalization Case Study Case Studies Lead Ranking 72

Envy

SEPTEMBER 20, 2018

You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics. For example, maybe you need to integrate multi-channel campaigns across Adwords, Facebook, Twitter, and Reddit.

PPC 68

PPC Paid Search Agency Advertising Agencies Ad Agencies 68

Envy

SEPTEMBER 20, 2018

You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics. For example, maybe you need to integrate multi-channel campaigns across Adwords, Facebook, Twitter, and Reddit.

PPC 67

PPC Paid Search Agency Advertising Agencies Ad Agencies 67

Convert

JANUARY 31, 2022

One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Hypothesis: The default artwork did not tell the story of the movie effectively. A better artwork would, widen the audience and increase engagement. Result: Source.

Examples 52

Examples Landing Pages Click Rate Conversion Rate 52