PPC for B2B: How to Choose Your Agency

Marketing Envy

For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. You’ve got to decide if your chosen agency really has what it takes.

PPC 66

PPC for B2B: How to Choose Your Agency

Marketing Envy

For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long? Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. You’ve got to decide if your chosen agency really has what it takes.

PPC 63