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Kevin Indig

AdSense allows sites to show display ads and other ad units that brands can bid on through Google’s ad marketplace (a constellation currently under review by the DOJ). Think Netflix running banner ads for The Witcher on Over 2,000,000 sites use AdSense. What stands out?

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26 A/B Testing Examples to Inspire Your Next Test


One variant resulted in a 14% better take rate. Or are they holding back a better customer experience that could lead to higher conversion rates? Sony: Personalized Banner Ad. Hypothesis: Personalized ads lead to higher conversion rates than promotional ads. Result: Source.