PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. When it’s done correctly, PPC has a stellar reputation for good reason. Just pour some money into a PPC campaign, press the magic button, and your MQLs will blossom.

PPC 66

PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. When it’s done correctly, PPC has a stellar reputation for good reason. Just pour some money into a PPC campaign, press the magic button, and your MQLs will blossom.

PPC 63

Content’s Role in an Account-Based Marketing World

bizible

Up until this started, we’ve been a nearly 100% inbound-driven team (assuming you include PPC as inbound). In the same vein of being more specific, taking a persona focus for successful account-based marketing is almost a given, and that’s come to content as well. Being more relevant increases offer take rates, e.g. click-through rate and when you’re reaching specific companies in media, large improvements in take rates make a big difference.