PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. When it’s done correctly, PPC has a stellar reputation for good reason. What takes so long?

PPC 87

PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. When it’s done correctly, PPC has a stellar reputation for good reason. What takes so long?

PPC 86

Content’s Role in an Account-Based Marketing World

bizible

Up until this started, we’ve been a nearly 100% inbound-driven team (assuming you include PPC as inbound). In the same vein of being more specific, taking a persona focus for successful account-based marketing is almost a given, and that’s come to content as well.