PPC for B2B: How to Choose Your Agency
SEPTEMBER 20, 2018
PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. When it’s done correctly, PPC has a stellar reputation for good reason. Just pour some money into a PPC campaign, press the magic button, and your MQLs will blossom.