Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. The post InMobi releases independent ad mediation platform appeared first on MarTech.

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Paid Search Agency Ads Ad Exchange Work Management 104

Martech

SEPTEMBER 17, 2024

Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them. Google dominates the publisher ad server. Bottom line.

Google 120

Google Ad Exchange Transparency Bundling 120

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. What factors will motivate viewers to watch ads on streaming? Premium streamers provide the inventory, price hikes increase the audience for ads.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Paid Search Agency 125