AI-based personalization provides 10%+ revenue uplift to this top retailer
MARCH 6, 2020
The company also saw a 50+% redemption rate and a 12% net revenue lift for personalized offers. This overload leads to lower conversion rates and more cart abandonments. Writes ZineOne, “To support the relevant, contextual customer engagement it envisioned, the retailer knew that it needed a different solution, one that could take advantage of advancements in data science to deepen customer relationships, brand affinity, and loyalty in real-time.”.