Hinge Marketing

OCTOBER 1, 2015

Showcases Your Subject Matter Experts (SMEs) and Thought Leadership. The simple fact that a SME from your firm has been selected to speak at an industry conference or training helps position them (and your firm) as a thought leader or Visible Expert. Increases Lead Generation Efforts.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Wondering Out Loud

JANUARY 15, 2010

Buyers have become more savvy and educated and, believe it or not, want to know they can trust their vendors to deliver what they say they can. The change was a natural evolution in an industry where the products – ERP for manufacturers – are perceived to have been commoditized.

SME 40

SME Media Webcast Telemarketing 40

Directive Agency

SEPTEMBER 3, 2019

Establish yourself as a subject matter expert (SME)? Identifiers: Very busy, managing project details and communications with different project partners and vendors. Serve existing clients and help them build a relationship with you? Cross-sell or upsell your product/service? Shown below is the marketing funnel. Demographics: Female.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content Standard

MAY 19, 2021

Whether these insights come from SME interviews, supplemental research, the content creator’s own expertise, or a combination of these sources, an outside creator can help you leverage SME knowledge in your content. Your content strategy isn’t driving the business outcomes and ROI you want.

Work Management 140

Work Management Marketing Management SME Content Marketing 140

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. advertising.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

It’s easy to lose sight of the fact that most people who build elearning aren’t the high profile vendors talking about $100,000 courses. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. In fact, it’s the future.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

DiscoverOrg

DECEMBER 26, 2018

This popular blog was written by our SVP of Data & Research and SME Derek Smith. Breaking into the IT-Staffing Approved Vendor List. Getting on the preferred-vendor list will cure about half of your headaches. Don’t miss Smith’s follow-up post: How to Avoid the SPAM Trap ! How to Sell to the CMO. They delete your emails.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Content Standard

AUGUST 9, 2023

Seek vendors knowledgeable about the technology and your use case who can apply it effectively and responsibly and manage and mitigate any risks on your behalf. Scale SME content – Create evergreen SME content like webinars, podcasts, and demo videos. Tap into outside SMEs to fuel even more SEO gains.

Marketing AI 90

Marketing AI Lead Ranking Generation Brand Identity 90

The ROI Guy

OCTOBER 5, 2011

Today, over 90% of B2B buyers require proof of bottom-line impacts / ROI on any significant investment, with over 81% expecting vendors to provide financial justification to earn the business (IDC 2011). Third, continued and significant negative financial conditions have caused buyers to be more economic focused.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

APRIL 21, 2010

The utilities’ value proposition was compelling, and investment cost modest, but IT decision makers demanded ROI proof, and as a result, several deals were stuck while the IT buyers tried to make the case, and the vendor sales teams struggled for proof points. Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Online Marketing Institute

NOVEMBER 2, 2010

by Discipline Affiliate marketing E-commerce & conversion Email marketing Mobile Online advertising Online PR Project management Search marketing (SEO, PPC) Social media Strategy & business planning User experience & design Web analytics & measurement by Organisation type Large organisation SME / SMB Start up Technology vendor Agency Consultant by (..)

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. Question #3: Sales Cycle Fit?

Paper 100

Paper Work Management Marketing Management SME 100

WebMarketCentral

JULY 24, 2008

For example, a technology vendor may write a very different page on a specific topic than what a user would write. Now, the SME can write a Knol page—with full authorship credit for the writer and company—and publish it for the world, with no pressure to write on a regular basis.

Wikipedia 20

Wikipedia Google Tools B2B Marketing 20

Directive Agency

JULY 26, 2016

Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation. They should look for an agency that feels like a partner or teammate, not a vendor. In-house marketers are exactly what their name suggests, they are client-side and fully embeded within the company/brand.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76