Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. We’ve also included helpful tips and tools to get you started on the right foot. Table of Contents What is customer sentiment analysis?

Work Management 105

Work Management Marketing Management Customer Satisfaction Analysis 105

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. NLP tools can help you easily scour content to help you understand your audience’s needs. But its application can truly help content marketers in a variety of areas.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge?

Marketing AI 114

Marketing AI Lead Ranking Work Management Lead Scoring 114

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics. What is AI analytics?

Analytics 108

Analytics Enterprise Management Work Management Business 108

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. How does our sentiment compare to theirs? Did they launch a new product?

Work Management 73

Work Management Marketing Management Social Media Service 73

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. When it comes to bringing your product or service to market , start with market research. Let’s dive in and explore the importance of market research for any product or service launch.

Research 98

Research Service Product Planning 98

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

SWOT 105

SWOT Comparison Peer-to-peer Analysis 105

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now. Here is a closer look.

Marketing AI 128

Marketing AI Lead Ranking Paid Search Agency Marketing Management 128

Marketing Insider Group

AUGUST 21, 2023

This is particularly the case in the industrial economy, but it also continues to increase in the professional services world. Leverage AI Tools for Quality Assurance Quality assurance (QA) grading can be a complex, time-consuming process for CX teams, especially if teams are still using spreadsheets. Don’t discount them.

Marketing AI 175

Marketing AI Marketing & Strategy Top of Funnel Resource Management 175

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. It is used to derive intelligence from unstructured data for purposes such as customer experience analysis, brand intelligence and social sentiment analysis.

Marketing AI 104

Marketing AI Process Lead Ranking Analysis 104

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Marketing AI 99

Marketing AI Ideal Customer Profiles Allocation Analysis 99

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one.

Planning 99

Planning Paid Search Agency Advertising Benchmark Analysis 99

Trade Press Services Newsletter

JUNE 1, 2023

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. Many social listening tools monitor mentions across the web, including blogs, forums, news sites and other online publications. Social Listening Is Key.

Analysis 130

Analysis Comparison Keywords Case Study 130

Salesforce Marketing Cloud

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? The answer is AI in customer service.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Martech

JANUARY 30, 2024

AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers. Through natural language processing and sentiment analysis, you can make sure your messaging is clear and emotionally resonant, establishing a deeper connection with customers.

Marketing AI 135

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 135

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing & Strategy 123

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Social media automation tools like Sprout Social take the heavy lifting out of social media management. It doesn’t stop there.

Social Media 110

Social Media Marketing Attribution Automation Personalization 110

Salesforce Marketing Cloud

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. Here’s what you need to know to benefit.

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

SmartBug Media

MARCH 27, 2024

You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief? The Importance of Customer Satisfaction Metrics In an era in which consumer choices abound, simply delivering a product or service isn’t enough.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Martech

MAY 16, 2024

The Senate roadmap doesn’t point us toward a future in which patients, workers, and communities are protected from the current and future excesses of the use of AI tools and systems. Message Analysis provides AI-powered insights into messages through automated modeling and labeling.

Marketing AI 105

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 105

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What is competitive monitoring?

SWOT 91

SWOT Budget Programs Eye-Tracking Advertising Benchmark 91

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle.

Marketing AI 111

Marketing AI Research Paid Search Agency Customer Surveys 111

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Data Analysis AI in marketing takes data analysis to new heights by saving time. This is where AI comes in.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Social media automation is the process of using a specific tool or set of tools to help you create advanced automation and workflows to perform certain repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? MarTech tools can be a pivotal piece of increasing conversions and sales.

Marketing AI 300

Marketing AI A/B testing Tools Lead Scoring 300

Lead Forensics

APRIL 16, 2024

Example Tools: Yesware: Uses AI to analyze email behavior and suggest personalized content for your outreach. Build Stronger Relationships with AI-Driven Customer Sentiment Analysis (Increased Customer Retention Rates) Understanding your customers’ sentiment is crucial for building lasting relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

MAY 1, 2024

Beyond written answers to surveys, video feedback can convey sentiment and tone. A new self-service solution that allows users to quickly assemble target panels from Qualtrics panelist profiles. A tool for business users to gather insights o both customer and employee experiences using natural language prompts. Live one-on-one.

Marketing AI 90

Marketing AI Research Marketing Management Marketing & Strategy 90

Martech

APRIL 26, 2024

They will facilitate the seamless integration of content creation tools, letting creators focus more on the artistry and less on the mechanics. Here are just a few ideas for AI services and use cases in the games and movies: Real-time plot alteration: Narratives based on viewer/player reactions, personalizing the story as it unfolds.

Marketing AI 104

Marketing AI Storytelling Content Budget Programs 104

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? Enter: named entity recognition (NER).

Marketing AI 83

Marketing AI Brand Identity Branding Planning 83

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona? The message resonated with women, resulting in the following: 36.8

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Webbiquity

MARCH 31, 2022

What makes your product or service more valuable than your competitors? Build in time to test your product or service in real-world situations. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. How can you prove the quality of your product?

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Analysis 91

Analysis Marketing AI Tools API 91

Heinz Marketing

MAY 20, 2024

One valuable tool for visualizing the customer journey is the bow-tie funnel. Actively solicit feedback through surveys, reviews, and social media sentiment analysis. Step 1: Define Your B2B Customer Experience The foundation of a cohesive journey lies in a clear understanding of the customer experience.

Ideal Customer Profiles 117

Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 117

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. Her YouTube channel and newsletter provide tips on how to use the tool.

Social Media 103

Social Media Ideal Customer Profiles Media Customer Satisfaction 103