article thumbnail

Activating Brand Authenticity on Social Media: An interview with John Graham of Merck & Co.

Brandpoint

He talks to us about ways brands — even in regulated industries — can make connections on social media to grow business, what “going viral” actually means, and what you need to execute a social strategy. What are your thoughts on “going viral,” and is it something that brands can strategize for?

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Maybe that’s why marketers are often mystified as to how to create a branded hashtag that goes viral. Before the seminar, he was researching hashtags and found that many combinations of the event’s name, including #TIE16, were accounted for. When to Use a Branded Hashtag. Don’t forget to account for this during your research.

article thumbnail

How to use social media for lead generation

markempa

The team also used their blog to write stories on subjects that had the potential to go viral. They also tracked a series of marketing metrics such as unique website visitors, traffic generated by SEO, leads, leads by source (inbound Web, email, trade shows, seminars, etc.), and marketing-influenced pipeline activity, by source.

article thumbnail

Top 4 Video Sharing Sites for Businesses

LeadSquared

Viral Marketing Tool & Global reach. By all means, people share videos more than written content thereby making them viral marketing tools. This is beneficial for marketers who want to upload live webinars, seminars, felicitation ceremonies, debates/discussions, guest lectures etc. But Youtube is. Rest its all free.

article thumbnail

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Think about your last trade show or live seminar. The news went viral via retweets, Facebook comments, and more within hours of the cancellation. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Social Media Marketing.

PR 48
article thumbnail

Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]

Hubspot

10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. INBOUND can be overwhelming.