Activating Brand Authenticity on Social Media: An interview with John Graham of Merck & Co.
Brandpoint
AUGUST 6, 2018
He talks to us about ways brands — even in regulated industries — can make connections on social media to grow business, what “going viral” actually means, and what you need to execute a social strategy. What are your thoughts on “going viral,” and is it something that brands can strategize for?
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