Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. A podcast to amp you up during your mid-day walk? Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 59

Marketing AI Creativity Top of Funnel Work Management 59

Outreach

AUGUST 30, 2018

Of the remaining reps, most relied primarily on email while a few hit the phones hard. This inconsistency led to a few reps crushing their goals while the rest struggled to keep up. She found it impossible to gauge the skill level of reps based on their performance when they all employed different strategies.

Top of Funnel 71

Top of Funnel Response Rate Contacts Linkedin 71

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

Sales Cycle 84

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 84

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Biznology

OCTOBER 7, 2020

Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps. Outsource your top of funnel. It later follows up.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue.

Top of Funnel 77

Top of Funnel Cold Calling Lead Ranking Sales Cycle 77

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 77

Marketing AI Top of Funnel Lead Scoring Lead Ranking 77

SalesIntel

MARCH 20, 2024

One of the significant reasons for email success in the recent past is executing sales email sequences tactfully. Sales email sequencing offers a cost-effective and scalable way to engage with prospects, build relationships, and guide them through the s ales funnel. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. Once those leads are identified, they need to be brought into your sales funnel. This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 70

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 70

Biznology

JANUARY 29, 2016

Marketing people didn’t stop to think about all the little mental stops along the way our parents made in the decision making process. Today’s buyer now makes only two showroom visits after months and several stages of discovery. The What to Buy Moment (Top Funnel). Moment (Top Funnel). Moment (Mid Funnel).

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

KEO Marketing

JUNE 28, 2016

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. This is known as sales funnel analysis. Traffic Sourcing & Engagement Statistics from Content.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

DiscoverOrg

SEPTEMBER 20, 2016

Sales development is now the need-to-know skill set for growth and enterprise companies. In a recent interview, David Hershenson of TOPO points out “Sales development reps demonstrate higher levels of success when provided with a training program or academy that seeks to develop their skill sets and grooms them for Account Executives roles.”.

Top of Funnel 120

Top of Funnel Enterprise Management Cold Calling Template 120

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Contents 1. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Post-Sale 5.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

The Point

JANUARY 23, 2018

Here’s why: * Many tech products are first of breed solutions and/or of a complexity that demands a more long-term, consultative selling process. Prospects may simply not be ready to engage with sales because either 1) they don’t know such a solution exists, or 2) they may not be aware they have the problem in the first place.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Scoring 253

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them. Contents 1. Video Prospect Like a Pro.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Valasys

FEBRUARY 27, 2019

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Out of the leads that get generated, 79% of it won’t convert to sales! Keys To Lead Management. Defining A Qualified Lead.

Lead Ranking 49

Lead Ranking Sales Leads Top of Funnel Work Management 49

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Vidyard

OCTOBER 10, 2018

It’s hard to know whether the unending hailstorm of sales and marketing alignment articles over the past few years is a cause or consequence, but the great thaw is here: Marketing and Sales are finally cooperating! At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

DiscoverOrg

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Outbound Sales, No Fluff – by Rex Biberston and Ryan Reisert. The full title of this book is the first baller move of many: Outbound Sales, No Fluff, Written By Two Millenials Who Have Actually Sold Something This Decade.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

DiscoverOrg

APRIL 20, 2017

SiriusDecisions, a global B2B research and advisory firm, has historically identified data management proficiency in the following ways: Impact : Measures revenue, marketshare, and profit. Account-based sales intelligence includes a lot more than email lists. Bigger impact on sales enablement. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Zoominfo

MARCH 21, 2022

As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. Like with sales, being early to conversations with candidates improves your chances. Here we take a look at the benefits of automating your recruitment processes.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Martech

DECEMBER 4, 2023

Software has to work for every user – or as close to “every” as can be managed. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Failure to imagine what might go wrong – or what might be wrong with your process or data – is very dangerous and can affect marketing technology, too. Here are two examples.

Work Management 114

Work Management Marketing Management Marketing & Strategy Marketing Strategy 114

Heinz Marketing

JUNE 15, 2023

In fact, many companies that spent the last ten years growing teams in a never-ending race to the top are downsizing. That means marketing and sales teams have been sent back to the drawing board to re-evaluate their strategy, including redefining their ideal customer profile (ICPs) in order to improve efficiency.

Ideal Customer Profiles 90

Ideal Customer Profiles Efficiency Allocation Top of Funnel 90

Hubspot

NOVEMBER 14, 2018

But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step.

Webinar Metrics 77

Webinar Metrics Sales Management Top of Funnel Lead Scoring 77

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Vidyard

APRIL 18, 2017

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. Because, if your sales team can’t stand out in the inbox, grab attention, and ignite a response from their prospects or accounts, how are they going to close a deal? ” What should reps actually do with video?

Sales Management 88

Sales Management Top of Funnel Creativity Video Marketing 88

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet).

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Martech Advisor

OCTOBER 10, 2019

Quite often the number of marketing-generated leads exceeds the capacity of the Sales team to touch each and every one. How does your organization strategize the lead follow-up process to ensure the greatest number of leads are touched in an optimized and efficient manner? Learn More: How Marketing Metrics Hold the Keys to More Sales.

Top of Funnel 50

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Contents 1. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1 Top Templates for Sales Prospecting with Video 2.1

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73