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Marketing Automation: What it is and How to Use it to Drive B2B Sales

Lead Forensics

They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. What is marketing automation?

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How Marketing Automation Can Improve Lead Nurturing Process

Stevens & Tate

One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead. This can be quite difficult to do manually, which is why most businesses are turning to marketing automation.

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The Power of Customer-Led Growth: 4 Strategies for Success

Heinz Marketing

Content Marketing and Thought Leadership High-quality content positions your B2B company as a trusted industry resource and thought leader. This may involve search engine marketing, social media advertising, email marketing, or content syndication to attract and capture leads.

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Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value

Heinz Marketing

Enhanced Brand Loyalty: Positive customer experiences build loyalty, leading to positive word-of-mouth marketing and increased brand recognition—making attracting future customers easier and less costly. The Power of Content Marketing Helpful content is a cornerstone of customer retention.

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Top-of-the-Funnel Marketing: How to Win in Crowded Markets

Televerde

It’s crucial that your marketing team creates consistent, high-volume, and high-value content that directly resonates with buyer pain points and needs. Build content libraries of blogs, videos, and downloadable resources that you can repurpose and reshare across channels and campaigns.

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The Value Add of Channel Marketing for CMOs

SmartBug Media

Maintain Consistent Branding Across All Channels Equipping your channel partners with comprehensive sales collateral and training materials ensures that they will have the knowledge and resources needed to effectively sell your products—as well as build brand trust and recognition with consumers.

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Cultivating Quality Interactions on the Event Show Floor

Lead Liaison

If they know how good you are at taking care of them, the positive experience will provide an opportunity for future word of mouth referrals. If you need creative ideas and resources to make your next event more engaging, contact Lead liaison! Offer a quality experience and they will remember that.