Hubspot

MAY 21, 2019

In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. Podcasting. On average, people spend 17 hours per week tuning into their favorite podcasts, online radio shows, and audiobooks.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Additionally, the brand collaborated with affiliates to create content on social media and other marketing channels , which helped them grow by word of mouth.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

OCTOBER 14, 2020

I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. Download with Heather & Janelle: Action through the ears.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Convince & Convert

APRIL 18, 2014

They join us this week to talk about their new book The Power of Visual Storytelling. Ekaterina and Jessica with their new book The Power of Visual Storytelling With respect to hiring the highest caliber of talent, big businesses have the edge. That, in turn, can drive positive word-of-mouth and other peer-to-peer recommendations.

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Profit from your most effective and least expensive marketing tool. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Convince & Convert

MARCH 28, 2016

As the Managing Director of corporate and brand storytelling consultancy Insight Agents in London, Sam helps clients “find and express compelling and differentiated stories.” “David Ogilvy said that the most powerful advertising in the world is that word of mouth that comes from a friend.” Bill Bernbach.

Word of Mouth 82

Word of Mouth Practices Business Storytelling 82

B2B Digital Marketer

MARCH 30, 2023

Since then, Jay has published five more best-selling books, created 5 podcasts (including the award-winning Social Pros), given more than 1,500 keynote speeches, and been inducted into the halls of fame for professional speaking, word of mouth marketing, and good old Lake Havasu High School.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Valasys

FEBRUARY 28, 2020

Employ Storytelling : Buying is more of an implicit decision. Incorporating the most effective forms of content such as videos for visual story-telling & podcasting for audio-storytelling, equips the marketers to engage & spellbound the customers. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

FEBRUARY 24, 2020

Brand awareness, customer engagement & loyalty, customer education, sales growth, customer retention & retargeting, repurchases & positive word-of-mouth-marketing are just some of the advantages of content marketing which drive business success for B2B brands. Podcasts are also highly effective means of driving conversions.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

DECEMBER 5, 2019

Employee advocacy can not only boost the B2B content marketing in 2020 but can also be beneficial for driving the additional surplus revenue through the word-of-mouth-marketing. & & omnichannel reputation building & management. Employee advocacy also benefits customer acquisition, customer development, and HR recruitment.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Valasys

JANUARY 17, 2020

& content reflecting on positive word-of-mouth-marketing (WOMM). Audio storytelling is an effective way of content marketing & is proliferating among the audience groups as a popular medium to hear from their favorite brands & niche-personalities. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. Wondering how to start your own podcast show ?

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Heinz Marketing

AUGUST 5, 2019

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you are joining us on the podcast, thank you for joining us as well. You can find us anywhere fine podcasts are available. It’s the storytelling, it’s the engagement.

Top of Funnel 69

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 69

Navigate the Channel

MARCH 29, 2024

If podcasts are a safety standby, start there. RELATED: 5 Ways to Improve Your Brand’s Storytelling Doing this creates a visual flow that makes it easy for a current or future customer to recognize your company, whether that is on the web, on a postcard or in a video. If print is your tried-and-true, start there.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Paid Search Agency 158

Hubspot

MARCH 20, 2019

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. The catalyst?

Cost Per Thousand 72

Cost Per Thousand CPM Paid Search Agency Marketing Budget 72

Heinz Marketing

JANUARY 15, 2018

If you’re listening to this on the podcast, thank you very much for subscribing. That’s going to be important for creating evangelism, helping spread great word of mouth for your company and for your product, serving as a referral base for you, serving as a reference base for you, and then keeping that as ongoing customers.

Top of Funnel 61

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 61

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time. This is why storytelling is integral to branded content, whether you’re producing videos, podcasts, or blog articles.

Paid Content 118

Paid Content Branding Brand Identity Storytelling 118

Single Grain

JULY 26, 2023

Word of mouth marketing is another way to put it: Word-of-mouth marketing is one of the best ways of winning over your audience. 7) Tell Engaging Stories: Connect Emotionally with Your Audience Storytelling is a timeless and effective technique in copywriting.

Copywriting 52

Copywriting Tips Word of Mouth Comparison 52

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. Video Podcast 4.6 Video Podcast. After comedy, education is the second most popular podcasting genre, making thought leadership an appropriate theme for any business podcast.

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Hubspot

MAY 1, 2019

Word of Mouth. To create as much word of mouth marketing as possible, you need to stay laser-focused on developing the best product or service possible and providing top-notch customer service. In other words, you need to serve your customers needs before your own.

Advertising Channels 101

Advertising Channels Marketing Analytics Tools Lead Ranking Word of Mouth 101

Single Grain

JUNE 20, 2023

Work With Us The Power of Storytelling and Hype One of Apple’s key strengths lies in its ability to leverage storytelling and create a sense of anticipation around its products: By captivating their audience for hours, Apple builds excitement and generates a remarkable level of interest.

Product 52

Product Customer Satisfaction Storytelling Loyalty 52

Referral Rock

NOVEMBER 21, 2019

Viral marketing is any marketing tactic that encourages rapid natural online sharing and accelerated word of mouth. The exposure pays for itself: What makes a campaign viral is the use of word of mouth. But their use of storytelling most certainly does. Storytelling has been around forever, and for a good reason.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Webbiquity

NOVEMBER 20, 2018

And, as the positive word of mouth about you as a leading digital agency keeps spreading, your client base will also grow. Take advantage of storytelling to evoke emotions. Produce long-form, 2000+ word articles, as they perform better on Google. Produce long-form, 2000+ word articles, as they perform better on Google.

Paid Search Agency 226

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 226

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. Video Podcast 4.6 Video Podcast After comedy, education is the second most popular podcasting genre, making thought leadership an appropriate theme for any business podcast.

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Martech Advisor

JANUARY 28, 2020

​​​​ Podcasts are episodic audio content that let users consume information on the go. The rapid adoption of audio streaming services and podcast distribution platforms facilitated the growth of podcasts, and marketers have banked on this opportunity to connect with an audience that also consumes information passively.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

AUGUST 6, 2018

Storytelling is an incredibly powerful marketing tactic, whether you’re marketing products or promoting your brand. Word-of-mouth marketing is the most effective way to establish trust and familiarity among customers. You can also create videos, infographics, podcasts (which we’ll cover below), and more. Tell a Narrative.

Branding 101

Branding Brand Identity Enterprise Management Lead Ranking 101

Valasys

AUGUST 6, 2019

They must emphasize on impactful storytelling to reflect on brand resonance Cautiously participate with the authentic & no-spammy influencers on Instagram, particularly after the algorithm update in the last week of July 2019. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

FEBRUARY 17, 2020

Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs. 7) Adopt Omnichannel Attribution Modeling & Employ Visual Storytelling : Your customers are everywhere & you need to meet them where they are.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

ClearVoice

JULY 24, 2023

Before you know it, casual consumers become loyal, long-term customers that spread positive word of mouth and boost your brand’s reputation. Choosing the Right Content Format Formats range from blogs and articles to infographics, videos, podcasts, and webinars. That builds trust and loyalty over time. How did they do it?

Top of Funnel 52

Top of Funnel Content Digital Marketing Funnels Buyer Personas 52

Convince & Convert

JULY 1, 2016

In fact, the research from Keller Fay group says that 90% of word of mouth takes place offline. Go to ConvinceAndConvert.com/Podcasts for all of the stuff that we bring every single week or you can find them on iTunes. I say that as a social media guy. I certainly believe that to be true. That is really hard to come by.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Single Grain

JUNE 20, 2023

The psychology behind giving something away for free lies in the principle of reciprocity—when someone receives something valuable without expecting anything in return, they often feel compelled to reciprocate in some way, whether through future purchases, brand loyalty, or word-of-mouth recommendations.

Ad Building 52

Ad Building Work Management Marketing Management Storytelling 52

Single Grain

APRIL 28, 2020

Every customer has their platform of choice, whether it's getting their content from Twitter, Instagram influencers, Facebook groups, Quora, blogs, email newsletter roundups, podcasts… the list goes on. Start by offering a great service and then build a referral program that brings word-of-mouth business. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

OCTOBER 11, 2019

In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast – for its audience. 2) Encourage Word-of-Mouth Marketing. The Art of UX Storytelling: How to Create Your Brand’s Story.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101