Martech

JANUARY 30, 2023

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Download the free ebook here.

Planning 112

Planning Marketing Management Paid Search Agency Communities 112

Hive9

JANUARY 6, 2020

In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.

Planning 147

Planning Work Management Webinar Metrics Training 147

Martech

SEPTEMBER 9, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 104

Planning Advertising Agencies Work Management Marketing Management 104

Martech

OCTOBER 27, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This group often comes from Sales, Product Development and Customer Service departments.

Planning 104

Planning Work Management Paid Search Agency Marketing Management 104

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing.

Planning 115

Planning Digital Asset Management Work Management Marketing Management 115

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Work on things just because they are in the plan. Measure success at early intervals.

Planning 134

Planning Digital Asset Management Work Management Marketing Management 134

Martech

SEPTEMBER 30, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. A Scrum Master owns the agile process on a team. That’s where the Agile Champion comes in.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

Planning 95

Planning Allocation Business SWOT 95

SmartBug Media

DECEMBER 2, 2020

If you’ve worked with development or product teams, you probably already know how efficient agile methods can be. Now, as the world is rushing into remote work, it’s the perfect time to harness the power of agile marketing and use it to prepare crisp, effective, and fully remote quarterly planning sessions.

Planning 95

Planning Paid Search Agency Marketing & Strategy Advertising Agencies 95

Martech

SEPTEMBER 1, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 94

Planning Work Management Marketing Management Paid Search Agency 94

Marketing Insider Group

FEBRUARY 19, 2018

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group.

Planning 279

Planning Marketing & Strategy Marketing Strategy Content Marketing 279

Visitor Queue

MARCH 9, 2024

As a small business, it can be difficult to properly develop a marketing plan without a large marketing team and budget. However, in order to grow your business, you’ll need to make the right decisions and get your business in front of a wider audience.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans B2B Marketing 81

Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.

Planning 108

Planning Work Management Paid Search Agency Marketing Management 108

Martech

OCTOBER 27, 2021

A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply it in a way that adds value to team members. In the book, we’ll dive into collaboration and teamwork, and explore how an agile marketing team is much more than a group of people assigned to work together.

Planning 104

Planning Paid Search Agency Work Management Lead Scoring 104

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

Marketing AI 232

Marketing AI Planning Marketing & Strategy Top of Funnel 232

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Data-driven marketing. Mindset shift.

Planning 83

Planning Work Management Marketing Management Paid Search Agency 83

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 128

Planning Work Management Digital Asset Management Resource Management 128

Martech

JUNE 2, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The Collaborative Planning Workshop is the first stop in your agile marketing journey.

Planning 96

Planning Work Management Marketing Management Conference 96

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. What is PDCA (Plan Do Check Act)? What is PDCA (Plan Do Check Act)?

Planning 357

Planning Lead Ranking Work Management Marketing Qualified Leads 357

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 335

Planning Event Marketing Marketing Plans Blast Campaigns 335

Hubspot

MAY 25, 2021

Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It makes room for marketers to shift their focus, adapt to customer needs, and change priorities alongside expectations. With Agile, what once took months to deliver can take weeks. What is Agile Marketing?

Planning 99

Planning Examples Work Management Paid Search Agency 99

Bluetext

JUNE 13, 2024

The ability to pivot quickly in response to market changes, emerging trends, and evolving customer demands can make all the difference in achieving high returns on investment. At Bluetext, we have seen firsthand how agile marketing can transform portfolio companies and enhance overall performance.

Planning 40

Planning Marketing & Strategy Marketing Strategy Allocation 40

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Ideal Customer Profiles 97

Ideal Customer Profiles Marketing Analytics Tools Planning Work Management 97

Zoominfo

JUNE 28, 2023

In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Vision Edge Marketing

JANUARY 24, 2023

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Is it fully aligned with your strategy and your business goals?

Planning 212

Planning Peer-to-peer Contingency Planning Business 212

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Planning 112

Planning Process Enterprise Management Lead Scoring 112

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 225

Planning SWOT Allocation Contingency Planning 225

Stevens & Tate

MARCH 8, 2021

Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? That’s why it’s perfect for your marketing plan development. That’s why it’s perfect for your marketing plan development.

Planning 100

Planning Marketing Plans Paper PPC 100

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). Online Event Plans.

Marketing Budget Creation 342

Marketing Budget Creation Paid Content Planning Peer-to-peer 342

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 117

Process SEO B2B Marketing Lead Scoring 117

Webbiquity

JUNE 14, 2022

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Develop smart questions that will get your prospect talking. Plan for time to answer questions and create an environment that feels personal. Plan Your Next Successful B2B Sales Meeting.

B2B Sales 317

B2B Sales Planning Tips B2B 317

Marketing Insider Group

JULY 9, 2024

Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights. Thorough preparation is key to maximizing your impact.

Event Marketing 165

Event Marketing B2B Marketing Planning Webinar Metrics 165

Stevens & Tate

MARCH 8, 2023

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. A well-defined marketing plan can be the answer you need to beat the competition. This post guides you on developing a senior living marketing plan that works.

Planning 112

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 112

Golden Spiral

APRIL 23, 2019

How agile are you? Does your product development team use agile product development to improve current products and develop new products? The agile process has proven to increase employee satisfaction and results. But, have you considered using the same agile process for your marketing efforts?

Planning 85

Planning Paid Search Agency B2B Marketing Companies 85

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130