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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

According to Michael, the answer lies in developing peer-to-peer (P2P) channels where you can derive innovative product ideas directly from your consumers. He points out that while AI can enhance personalization and streamline processes, it’s having a substantial impact on eroding consumers’ already-declining trust in brands.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Working from home, prospects became more difficult to reach, and businesses had to find new ways to cut through and engage with people on a personal level.

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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person). Humanize your conten t.

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

Create personalized content. Our sales team is prioritizing their day-to-day according to accounts in-market, marketing is personalizing at scale — which was nearly impossible before 6sense. Personalizing cuts through the clutter. We live in a P2P world. Inform go-to-market strategy. Arm sales development teams.

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Interview with Mark Schaefer

Onalytica B2B

In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. The most influential person in my professional life has been Peter Drucker.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

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Never waste a crisis

Varicent

This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. We’re creating a new deal desk where things are automatically approved so it’s faster for reps to get deals in the door. Learn how to get the most out of every lead and every dollar of marketing spend.

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