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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. There’s a lot to consider, including bias, data management, permissions, and more. That said, there are many opposing views out there suggesting that the future of AI is not so bad.

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A Guide to ActiveCampaign Pricing

SendX

Managed Email Delivery. If you feel like you will need help making the most of all these features, you can benefit from the 1-month 1-1 training that they provide with this plan. You also get phone support, SMS guidance, and unlimited one-on-one training to ensure that you're making the best use of all the features.

Pricing 195
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HubSpot’s July releases: A manager’s guide

Martech

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Voice conversations are rich sources of information and insight for managers, but they’re extremely difficult to mine. These terms can be set to trigger automated workflows (i.e.,

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The Marketing And Sales Data Providers B2B Landscape, Q4 2023: How to Select the Right Provider for Your Needs

Engagio

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. For example, if sales prospecting is critical, prioritize providers with seamless CRM integration and tools that put AI-driven insights directly into seller workflows.

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This week’s roundup of the latest AI martech products and news

Martech

Spiff’ s Spiff Assistant is a generative AI feature that makes “it easier for customers to self-manage on the Spiff platform by helping them understand and build plans, design and optimize workflows, predict commissions, attainment, and attrition, and provide insights on how commission plans are performing and driving behavior.”

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The evolution of the marketing technologist: How martech roles have changed during the last 7 years

Martech

As the martech taxonomy continues to expand, so do the roles charged with implementing and managing our martech stacks. They provide technical and strategic support for marketing software tools, workflows and processes. Train and support marketing staff on using marketing technology products.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).