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Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. Emails go directly to someone’s inbox.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. One-click unsubscribes allow users to opt out of an email list easily. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. What are the new Gmail email deliverability rules?

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Email marketing strategy: A marketer’s guide

Martech

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Gone are the days of complex opt-outs.

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Email Deliverability: What It Is and Why It Matters

Litmus

And there’s nothing more defeating than finding out your hard work took a sharp detour – directly to the junk folder. It’s also best to be transparent about any plans to increase frequency (like daily communication for holidays or promotions) by asking subscribers to opt-in to receive more emails. Come check it out!!!”.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

And if you would a copy you could save or print out for your teams, click here to download the high-res version. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. Compliance. This can be executed as a “welcome” email.