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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. And I will tell you exactly how we did it, the lessons learned, and my best tips to replicate our success. opt-out rate.

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How to Improve Your Email Open Rate and Click-Through Rate

Stevens & Tate

An email’s open rate and click-through rate are two metrics that can tell you a lot about the effectiveness of your email marketing campaigns. If your company’s emails are suffering from low open rates or low click-through rates, read on to learn how to remedy the situation.

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Mastering the Art of Newsletter Subject Lines: Six Tips to Boost Open Rates

RebelMouse

Here are six tips to write subject lines that stand out amongst the crowd and will compel your readers to open up and engage with your content. Use Language That Inspires Action Words that prompt action from your reader can boost your open rates. Email provides plenty of opportunities to catch your reader’s eye.

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10 Foolproof Ways to Skyrocket Your Email Open Rates

Outgrow

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. You’re not alone.

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Cracking the Code: How Email AB Testing Tools Boost Open Rates

Vision6

The most common email elements you can AB test include: Email subject line Call-to-action Sender name Email content Timing By testing these elements, you can determine which versions lead to higher conversions, open rates and engagement. This increases the likelihood of the email being opened.

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4 Tips to Increase Engagement With Your Digital Fundraisers

Marketing Insider Group

This guide offers a checklist of digital marketing tips to help increase engagement with your online fundraisers. Segment your audience to personalize communications. The more you can personalize your donor outreach efforts, the more likely supporters will engage with your fundraisers.

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Debunking Email Personalization Myths: Part 1 of 2

Act-On

The email inbox is a deeply personal space. Now, fast forward 15 years: every email tends to be a personal space. Personalization has become the norm in B2C email marketing. And B2B teams are increasingly segmenting and personalizing content for different buyer personas and customer journeys. Times have changed.