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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. co-exhibiting at trade shows and conferences. Banner ads? The key is to make it creative.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Marr advises reassigning remaining marketing budgets toward social marketing, content marketing, SEO and influencer-led campaigns. “If

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Regular contact increases trust in a company.

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What is a Touchpoint, and How Can You Use It to Boost Sales?

Televerde

Over 61% of marketers use SEO as their primary marketing technique. By using keywords related to your industry throughout your online content, your website and social pages will show up in searches performed by consumers interested in your products or services. If you use SEO correctly, consumers will land on your website.

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3 Ways to Better Integrate B2B Public Relations Into Your Marketing

Schubert B2B

Things like newsletters can be considered inbound PR. They rank for SEO too! Think about how they can bolster your SEO strategy and bring people in. Take your PR to the next level by integrating it with your next trade show. Use releases to publicize what you’re going to be doing at the trade show.

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How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Any external sources you need (SEO company, B2B marketing agency , web designer, printers, etc.). The tools and technology you would like to use (Email automation, marketing software, lead tracking technology, SEO tools, etc.). Promote blog posts on LinkedIn, Twitter, and Facebook. Create and send a monthly email newsletter.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

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