Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. And what does that mean for marketers?

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Social Network Analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo). Social Selling.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Excelsior Research

APRIL 22, 2022

Best Social Media Platforms for Business in 2020. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Best Social Media Platforms for Business in 2020.

Social Media 52

Social Media Media Best Practices Business 52

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. What is GDPR, anyway?

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

Martech Advisor

FEBRUARY 26, 2020

Digital marketing solutions have become increasingly collaborative and now integrate diverse channels like social media platforms and email marketing to craft bigger, better campaigns to improve customer experiences. Social cloud is the latest kid on the block. What Exactly Is a Social Media Cloud?

Social Media 104

Social Media Enterprise Management Social Marketing Work Management 104

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Oktopost

NOVEMBER 18, 2020

One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. Simple: It all starts with sales and marketing alignment and getting more insight on business prospects.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. IMI), one of the top digital marketing agencies. IMI has been a client of GroupHigh, so I’m familiar with their work.

Blogger 148

Blogger Outreach Process Advertising Agencies 148

Buffer

OCTOBER 21, 2019

It doesn’t get much better than a moment of delight on social media. Social media engagement seems like a slam dunk strategy. One of the quickest and easiest ways to set yourself apart on social media is simply to reply. Social media engagement is public. We want to help you get there.

Social Media 75

Social Media Media Ideal Customer Profiles Paid Search Agency 75

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I talked to Mary Eitel of MKE Communications who handles Char-Broil’s outreach efforts to get her take and advice on blogger outreach.

Blogger 151

Blogger Outreach Case Study Case Studies 151

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Twitter Cards.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Scoop.it

OCTOBER 28, 2021

Every type and size of a brand can get numerous advantages by considering investing in social media strategy. billion people globally used social media in 2020; the number is predicted to grow and reach around 4.41 Today the internet has become a prime means to promote your business and capture a broader market base.

Social Media 52

Social Media Media Social Networks Curation 52

Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. .

Social Media 111

Social Media Media Brand Identity Branding 111

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Social media options are increasing, but B2B buyers are focused on one channel.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. However, a lot of the value from social doesn’t show up immediately.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! It’s about relating, it’s about engaging.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

EveryoneSocial

APRIL 2, 2019

Now that we are in a modern digital era, building your employer brand on social media has become a standard practice among organizations. Yet, not only is it becoming more of the norm, but it’s also necessary for companies to invest time and resources into employer branding on social media. Employer Brand + Social Media.

Social Media 89

Social Media Ad Building Brand Identity Branding 89

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? You’re not alone. joderama Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

Martech Advisor

AUGUST 23, 2019

Social media down time is a challenge for any brand. Marketers are forced to reshuffle their schedules, and customers are often left in the lurch. To mitigate the impacts of social media outage (an increasingly common phenomenon), we look at: What marketers can do to prepare for outage scenarios.

Social Media 62

Social Media Contingency Planning Media SMS 62

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

flux.la

AUGUST 11, 2020

For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. In this time of digitization, people have set up means to connect on the web socially from anywhere in the world. This is made possible by the emergence of various social media sites and apps.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Identify a new employee who learned about the position through a social post.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Holy Social.

Social Media 122

Social Media Media Marketing Budget Communities 122

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. It aids the purchasing company’s sales procedures.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115