ANNUITAS

JANUARY 31, 2023

The result is companies that are going to market ‘inside-out,’ rather than ‘outside-in’ – a proposition that all too-often results in negative ROI for our demand marketing investments. In addition, so many businesses have placed the customer at the heart of a lot of processes, but strangely NOT at the heart of the go-to-market journey.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Madison Logic

OCTOBER 18, 2023

An emerging channel that can be used to reach key decision-makers before they begin the buying process is CTV.CTV—which includes smart TVs and other devices that stream video content outside of cable, satellite, and linear channels—enables brands to reach their audiences through internet targeting.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

AUGUST 9, 2022

With data showing that the typical buying committee consists of 6-10 decision makers, marketers need to be more comfortable engaging accounts across multiple channels with the best message for each decision-maker. . When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

Madison Logic

NOVEMBER 30, 2023

Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. Uncovering each account’s most effective channels, content, and advertising allows you to take a data-driven approach to campaign optimization to improve the ROI of your brand to demand efforts.

Demand 52

Demand Brand Identity Branding Work Management 52

The ABM Agency

JANUARY 30, 2023

This can lead to reduced sales cycles and a greater return on investment (ROI). Utilize a multi-touch dashboard to visualize these touch points and identify any patterns that indicate an increased readiness to buy (e.g. In terms of marketing channels, you must take cost-effectiveness, reach, and response rates into account.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

The ABM Agency

APRIL 21, 2023

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Preferred communication channels: Email? Industry Verticals: Customize messages according to the unique requirements and trends within different industries (e.g., Phone calls?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Porch Group Media

DECEMBER 17, 2019

Marketers are continuing to invest heavily in capabilities to deliver personalization and there are greater levels of personalization across more channels than ever. In another study by the Data & Marketing Association, 77% of email ROI is reported to be generated from targeted, triggered messages. Data-Based Triggers.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Allocadia

MARCH 30, 2021

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

PureB2B

SEPTEMBER 10, 2018

A B2B list has data about things like a company’s industry vertical , annual revenue, key decision makers, number of employees, and even corporate values. Multi-Channel Integration. Multi-channel marketing is when you use a selection of offline and online marketing channels to target the perfect customer.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

PureB2B

SEPTEMBER 10, 2018

A B2B list has data about things like a company’s industry vertical , annual revenue, key decision makers, number of employees, and even corporate values. Multi-Channel Integration. Multi-channel marketing is when you use a selection of offline and online marketing channels to target the perfect customer.

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? According to Gartner, although nearly 45% of CMOs faced midyear budget cuts in 2020, they managed to protect digital channels and MarTech investments.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Oktopost

JANUARY 12, 2021

90% of marketers still find difficulty with streamlining more than three channels at a time. It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . But that’s not so simple. Source: B2BInternational. Social Media .

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Adobe Experience Cloud Blog

MARCH 22, 2017

Do your organization’s goals include expanding into a new segment , territory, or vertical, or going after your competitor’s customers? This comprehensive 100+ page guide covers everything from obtaining organizational buy-in to account identification, content creation, multi-channel engagement, and measurement.

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Adobe Experience Cloud Blog

JULY 24, 2018

A direct result of a successful customer marketing program is increased revenue, increased engagement across your marketing channels, and louder brand advocates. In fact, brands are generating a 650% ROI for every dollar invested into their influencers and advocates. The more successful the customer, the louder the advocate.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

PathFactory

SEPTEMBER 15, 2021

Traditional martech stacks emphasize channel performance and visitor volume over content engagement. The emphasis is always on measuring the channel performance and volume of visitors. Marketers have already cracked the code on channel attribution. Attribution models commonly fail to measure content ROI.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

KoMarketing Associates

AUGUST 13, 2019

multi-channel marketing. Of the companies using ABM, “ 45% are seeing at least double the ROI.”. Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. the push to align Marketing and Sales. lead quality over lead quantity. personalization.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

multi-channel marketing. Of the companies using ABM, “ 45% are seeing at least double the ROI.”. Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”. the push to align Marketing and Sales. lead quality over lead quantity. personalization.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

ClickZ

NOVEMBER 22, 2019

You can build the chatbot once and deploy it multiple times across several channels. Aivo is an omni-channel customer service solutions provider. AgentBot helped Movistar reduce customer service costs in digital channels by +30%. Multi-lingual. chat tool helps ensure your customers get instant and personalized service.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Martech Advisor

OCTOBER 29, 2019

Banks are transforming their businesses to provide these kinds of tailored customer experiences, leading to greater engagement, loyalty, and ROI. Marketers across verticals can gain an enormous competitive advantage if they use hyper-personalization to keep their brands top of mind.

Personalization 63

Personalization Privacy Multi-Channel Advertising Agencies 63

Parse.ly

APRIL 7, 2022

.” A vital part of this pre-production process is research—understanding what messages resonate with your audience and which channels are best suited for different video formats. Use content analytics and video analytics during pre-production to home in on messaging and channel prioritization.

Resources 52

Resources Video Marketing Planning Work Management 52

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. Maximize your ad spend by developing ad campaigns targeted specifically for small micro segmented audiences for enhanced ROI. #4

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

BenchmarkONE

DECEMBER 8, 2021

Increasing customer retention by 5% can result in an incremental jump of 25-96% in ROI , directly impacting your bottom line. . Automate Omni-Channel Campaigns . Automating omnichannel or multi-channel campaigns can help you speed up your sales-conversion funnel while requiring lower oversight than traditional marketing methods.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

PureB2B

JULY 7, 2021

You need to answer certain questions to know if you are prepared to scale, including the things that set you apart from competitors in major vertical markets or places you have marked for expansion. To enhance outcomes, increase ROI, and send mature leads to your sales team, determine which marketing activities are producing value.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Work Management Marketing Management 62

Rollworks

FEBRUARY 9, 2022

Your teams may need different bits of data to run their plays, so be mindful of how you’re orchestrating multi-touch campaigns. For example if you’re segmenting your lists based on vertical, your ad creative and CTA should be different for healthcare versus tech. Next Steps. Ready to learn more?

Account Based Marketing 52

Account Based Marketing ABM Tactics Ideal Customer Profiles 52

ClickZ

JANUARY 29, 2020

Marketers have more channels to monitor, from social media, to AI assistants, and more. Not to mention, it’s more data-driven than ever before and ROI matters more. Open marketing will be the only way to gather information and insights across all these channels. These sorts of data points should be used to drive smart decisions.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Choozle

JULY 19, 2019

Being ROI-driven underpins everything we do and we keep a certain level of agility in all campaigns and initiatives, being sure to not get married too closely to any one channel, tactic, or approach. MSJ: One of Blueliner’s core verticals is healthcare.

Advertising Agencies 47

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 47

SnapApp

APRIL 2, 2018

It encompasses marketing efforts across many different channels and mediums like social media, PPC, radio, email, print, digital, and more. . The college marketing and admissions department, much like any traditional marketing and sales department, is responsible for driving lead generation, conversions, and ROI for the organization.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Better yet, influencers can help boost the ROI across your entire marketing organization, if used the right way! Influencer Marketing By Itself Has an Incredible ROI. New niches will suddenly become well-charted territory, and when an unexpected new customer signs on, you’ll seize the opportunity to break open the new vertical.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

DemandBase

NOVEMBER 19, 2018

ABM strategy, which incorporates planning, KPI development, organizational change, and often times a multi-step transition from traditional demand gen tactics to modern ABM ones, is a huge growth area. This category of services frequently fills a knowledge gap that most organizations are simply not adequately resourced to address.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Parse.ly

SEPTEMBER 19, 2019

Using a multi-thousand-dollar DSLR camera mounted on a tripod isn’t going to make or break your video content strategy in today’s marketing climate. That means your video content strategy should include optimizing for each platform if you want to maximize ROI and engagement. Just make sure you turn off autoplay on social channels.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Heinz Marketing

APRIL 4, 2022

We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. Let’s talk about that executive experience and its impact vertically. Kelly : Dana, do you want to answer that of the ROI of the event? Thank goodness for kind of the multi touch attribution as well, right?

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Bluetext

JANUARY 7, 2019

It’s a discrete set of decision-makers – with job titles ranging from CIOs and CTOs to program managers, IT managers and procurement officers – that offer limited channels through which they can be reached. Identify specific contracts and targets.

Advertising Agencies 21

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 21

Rollworks

DECEMBER 10, 2019

Your teams may need different bits of data to run their plays, so be mindful of how you’re orchestrating multi-touch campaigns. For example if you’re segmenting your lists based on vertical, your ad creative and CTA should be different for healthcare versus tech. Next Steps.

Account Based Marketing 52

Account Based Marketing ABM Tactics Ideal Customer Profiles 52

Zoominfo

JUNE 3, 2022

Enriching Multi-vendor, real-time enrichment triggers give teams additional information on prospects. Segmenting Segmentation tools increase the ability to execute multi-channel go-to-market strategies by categorizing and filtering data into clear buyer personas , sales territories, scores, job role, industry classification.

Multi-Touch Attribution 130

Multi-Touch Attribution Lead Ranking Enterprise Management Zoominfo 130

MLT Creative

MARCH 1, 2011

London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills. Meeting and learning from other professionals helps us do our jobs better.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40