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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants.

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Social media marketing is Homo sapiens sapiens social

Biznology

Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. You can better audit how actions have reactions and you can do A/B/C testing so that you can optimize all your work to better serve your missions and goals.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). What is On Site SEO?

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

Landing Page and Conversion Optimization. Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Keyword Strategy. Bidding Strategy.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. dbrazeal- The Old Spice Social Media Campaign by the Numbers http-tinyurlcom-2arm6m9 Achinta Mitra July 16, 2010 at 1:44 pm David, Thanks for sharing your thoughts. Heck, even MS Word kept flagging curation as a misspelled word.

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A Blogging Style to Call Your Own

Industrial Marketing Today

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