SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. Using a multi-touch attribution model can help to confirm your findings by listing, prioritizing, and assigning value to each touchpoint in the customer journey.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Martech

APRIL 14, 2023

When attribution modeling is in play, you will start to see what works and what does not. What is the real ROI from a channel? Tailor more of your marketing campaigns to the working channel(s) and the ideal client most likely to buy from you. The skeptics say it is not feasible to hit a certain ROI target by a specific date.

Marketing Attribution 119

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 119

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. Calculating content marketing ROI.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. Every marketing organization has a set of “Strategic Metrics” (with different definitions, unique to how a company operates) that it tracks to measure performance.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Envy

AUGUST 18, 2020

Voila, both sales and marketing teams are aligned, time is saved, quality leads are flowing in and your ROI is up. Get your Sales & Marketing teams to (truly) work together. Prepare multi-channel content. Blend touchpoints like blog content, paid ads, personalized email and text messaging, and multi-touch SDR strategies.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. If you fail to track one of those micro conversions, you won’t know the true ROI of your content efforts. What is content marketing ROI? The problem with Calculating ROI In Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Walker Sands

OCTOBER 6, 2020

With new technologies and a growing number of marketing channels to take advantage of, a strong integrated marketing strategy is key to building programs that effectively generate ROI. However, without a solid strategy in place, multi-channel efforts can become disjointed and prove ineffective in yielding the ROI benefits you’re aiming for.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI B2B Marketing Multi-Channel 52

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. Some tools work better than others. About Ajay Sarpal.

Marketing Attribution 104

Marketing Attribution Marketo Multi-Touch Attribution Multi-Channel 104

Vidyard

MARCH 23, 2021

But how do you know whether it’s, you know, working? Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Get the insights you need to craft a video strategy that works.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Madison Logic

SEPTEMBER 14, 2023

Activating full-funnel, multi-channel account-based marketing (ABM) campaigns on social media alongside other key media channels like content syndication, display advertising, and connected TV (CTV) does just that. LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Walker Sands

NOVEMBER 20, 2020

Generating positive ROI from marketing is an overarching goal all marketers strive for. To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Align Your Budget.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Sprout Social

JANUARY 13, 2021

Attribution models work backward from the purchase: how did the customer first hear about you, which interactions were important and what did they see or do right before the purchase. ROI measures revenue while attribution measures impact. Models also help you understand if your social media campaign is actually working.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). When you don’t pay people what they’re worth , they aren’t motivated to do their best work.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Metadata

APRIL 4, 2023

The pressure-packed question for you: How can I generate ROI with certainty and let the C-suite know I’m helping them weather the economic storm? With clear expectations, you can dive into your books, see what’s working, and double down on those tactics. Instead, focus on what you can measure and optimize—think paid social and search.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Adobe Experience Cloud Blog

JUNE 5, 2019

Status measures. Impact measures. Predictability measures. ROI measures. ROI measures are derived by comparing your cost metrics to your performance and impact measures. ROI measures are derived by comparing your cost metrics to your performance and impact measures.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

illumin

SEPTEMBER 20, 2023

This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold. The campaigns with the highest return on investment (ROI). Some of these tools curry favor to early touch-points, highlighting awareness and consideration stages in the customer journey.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

SmartBug Media

DECEMBER 15, 2020

This type of information is key for marketers to understand which channels are performing best, make informed decisions, and prove marketing ROI. Two common forms of attribution reporting are first-touch and lead creation attribution. A solution like Bizible can provide that full picture through multi-touch attribution.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Marketing Automation Services Tools 98

Vidyard

OCTOBER 17, 2018

After all, who doesn’t like to be acknowledged for their work (especially when it goes well)? via GIPHY The 3 Main Attribution Models There are three main marketing attribution models: first touch, last touch, and multi-touch. What are first and last touch attribution? What is multi-touch attribution?

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

LeadSquared

NOVEMBER 30, 2020

It helps you align your marketing strategies and manage activities across several channels to achieve maximum ROI from your campaigns. In this article, we will discuss in what ways campaign management software improves marketing ROI. 45% of agencies depend on automation technologies for their ROI. Plan multi-stage campaigns.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Align and Build Ongoing Partnerships with Sales. “Between digital, inbound and traditional methods, there are an incredible number of moving parts, and the real art lies in not just understanding how each tool works best, but how each works best in cooperation with each other.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. That’s because it works. In this guide, we’ll be sharing insights on how to measure your Account Based Marketing efforts. Why does measuring account-based marketing matter? •

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

B2B Marketing Analytics

AUGUST 2, 2020

Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

LeadsRX

APRIL 7, 2022

His job is to put his experience and expertise from years in the audio industry to work for Hybrid clients, examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. He uses multi-touch attribution from LeadsRx to measure audio advertising performance.

Multi-Touch Attribution 66

Multi-Touch Attribution Advertising Agencies Advertisements Advertising 66

Contently

JANUARY 13, 2023

Because, real talk: Working with celebrity influencers like Kim Kardashian or The Rock produces major results, but it’s also majorly expensive. It also only works for brands in a small subset of sectors, such as beauty, fitness, nutrition, fashion, etc. This is especially true for multi-faceted, complex subjects.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Inbox Insight

MARCH 2, 2022

While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country! Utilizing their skills should never be disregarded when it comes to achieving a successful and all rounded multi channel strategy.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

The ABM Agency

JANUARY 30, 2023

The rewards of employing an account-based marketing approach are many, not least of which is the opportunity for sales and marketing teams to align more closely and work collaboratively towards achieving their objectives in a more effective manner. This can lead to reduced sales cycles and a greater return on investment (ROI).

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

LeanData

JULY 2, 2020

According to DemandGen’s 2018 Marketing Measurement & Attribution Benchmark Survey Report , 52 percent of B2B marketers said they currently report on marketing results manually via Excel! Metrics to Measure. An important metric for Roni Menashe, marketing operations manager at Kaltura, is campaign ROI.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Lead Ranking Work Management 52

Madison Logic

NOVEMBER 30, 2023

Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. With 56% of tech buyers saying that they prefer to work with established brands, having that brand familiarity and trust isn’t just nice to have—it’s critical to closing the deal.

Demand 52

Demand Brand Identity Branding Work Management 52

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Adobe Experience Cloud Blog

JANUARY 7, 2019

While first or last touch attribution is easier to model, it can lead to a biased decision. For instance, a last touch model may cause you to potentially overspend on search marketing while deprioritizing the tactics that got a customer there in the first place. As such, there is no uniform way to measure engagement. Conclusion.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Valasys

OCTOBER 18, 2023

It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. GA4’s robust event tracking capabilities enable organizations to measure and analyze user interactions related to lead acquisition. Lead generation ROI with GA4 What is lead generation ROI?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52